The Chameleon - Adaptive Marketing Ideas For Your Business

For 826 and three-quarter days
We developed our product, we labored away.
After months of testing, and tweaking we were ready to say, our one-of-a-kind tech gadget app was going to market today!

The staff arrived early, the anticipation swirling
We flung open the door on our eCommerce store and waited for clients to come purchase what we were sure they'd never had before.
They'd pay us a premium to get the first crack at our one-of-a-kind tech gadget app.

What is Digital Marketing?

The business, and more specifically, the marketing landscape has changed over the years from Marketing to Digital Marketing as a primary tool for reaching an audience. Webopedia defines internet marketing as "advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails." These methods are much different than the traditional, but still relevant, methods of TV, radio and physical (newspapers) marketing methods. This is because the internet is constantly changing and there are a number of metrics to analyze and improve upon when utilizing internet marketing. Under the broad umbrella of digital marketing are three main areas:

Groundhog Day is once again upon us. If you live in the Northeast, my guess is that you are hoping Punxsutawney Phil predicts an early Spring. Whether you believe in Phil's magical powers or not, Groundhog Day is a symbol of folklore in American culture. Not only has this tradition been carried on for over 100 years, it also inspires popular culture.

Marketing is one of those areas that make or break many small businesses in particular. Competing with some of the larger brand name companies in the same industry who can offer lower costs, whether marginally or substantially, is no easy task. One thing that has leveled the playing field with those larger corporations is the power of social media marketing. The benefits of social media for small businesses go beyond the pure marketing aspect of a business and much more into the customer interaction and creating lasting relationships, business and otherwise.

Having a social media presence isn't enough, however. What you do with it and how you maintain it is what is important when it comes to brand recognition, generating business, and creating lasting, meaningful relationships that help to grow your business. Below are some of the many benefits of social media for small businesses and how those benefits can help you compete with larger businesses.

Ahhhh, 2016 is here. A time of renewal. A time to hit the reset button. A time to finally "get down to business", and accomplish the goals you've been wanting for so long. 

Another year of great content comes to a close. We, here at Adaptive, worked hard to bring you relevant information that you could use in your own marketing efforts. While some of our posts were a bit silly (like LinkedIn photo fails), they always had a purpose.

We have compiled our most popular posts from 2015. We hope you enjoy (or re-enjoy) them; and we look forward to outdoing ourselves in 2016.

Cheers!

I share my home with two cats. They neither run the show nor are they wallflowers, so I think "share" is a fair assessment of our living arrangement. I wouldn’t consider myself a crazy cat lady and until recently, we shared the space with 100 pounds of Rhodesian Ridgeback, who ironically enough also provided his own view into the world of client experience. While not completely a cat lady, I am in tune with their reactions to, and their interactions with, the space around them. Recently, while perusing the collection of cat pictures rivaled in number only by that of my lovely goddaughter, I saw a pattern emerging. This interesting pattern led to a very simple guide to client experience and while different than the perspective provided above by the late, Great Santini, it is nonetheless important to keep in mind when looking at your own client experience.

When I was in college I worked at a bicycle shop as a mechanic, salesman and all around bike shop employee. During my time there the manager, Andre, stressed the importance of routine in daily tasks, especially when it came to building bikes. The first time I built one it took me close to 2 hours to complete, from unpackaging to meticulously placing the bike shop sticker on the seat after a test ride. Andre suggested a routine for building bikes: start at the front of the bike and work back, thus ensuring I didn’t miss tightening each bolt to their torque specification and toed the brakes appropriately. As I progressed through this process time and time again, my build time for a standard mountain bike went from 2 hours to just under an hour - from boxed up to on the floor ready to ride and sell.