The Chameleon - Adaptive Marketing Ideas For Your Business

Millions of Americans plan to tune in to tonight’s Democratic debate.  If this is your 1^st, 2^nd or even 10^th debate viewing experience, you have certain expectations.  You expect multiple candidates to show up and bring their best game faces to win your vote.  You expect a moderator, probably one from a local or national news syndicate, to ask questions of each candidate.  Finally, you expect a crowd—fellow citizens who’ve come out to cheer on their respected candidates, not to mention the possibility of shaking hands with the Democratic party’s representative for President next year.

Do you want to control your brand? Be intentional!

Changes to the platform have made it easier to control and promote your personal brand on Facebook. How? By giving you more control over what you highlight and what information you share across the network. Here are some changes that can have a big impact on how you present yourself.

We all know the type of person who tells fisherman’s tales. The one who caught the biggest Goliath Grouper off the east coast of Florida and had to fight it for 4 days without food or water before the fish finally gave into exhaustion. What I say to those tall tales is “prove it or it didn’t happen.” This isn’t to say people shouldn’t be trusted, but the best way to relieve all doubt from the start is to provide the evidence.

In much the same way Pat and JC are fairly active, I am an avid cyclist and runner. As such, I’ve heard the equivalent fisherman’s stories in the workout aspect of my life: the “I just did a 100 mile bike ride with 15,000 feet elevation in 4 hours” type of stories. Now that technology is there to provide that evidence I say “If it isn’t on Strava (workout tracking app and website), it didn’t happen.” In much the same way, unless you’re on social media and promoting your business or product, your customer base (both existing and new) won’t know what you have done or what new things you have to offer.

Most people browse a company’s website and social media accounts to see what is new or happening in that industry. If your page doesn’t have new content more than once every season, your “followers” will fall off their routine of staying up with your news. This doesn’t mean you have to post something every time you or an employee takes a break, eats lunch, finishes their coffee, etc. - everything is good in moderation. Saturating your feeds with too many posts, too often will overload them and, in most cases, sacrifice content quality. So even if you don’t have 10 new products rolling off the shelves every year like Apple, here are a few tips to keep those “followers” following you.

As I am sure you’ve noticed from our posts, Pat and I are rather active, and glean a lot of our material from our adventures in sport or training for various events and this post is no different.

We love doing strategic brand work. Whether it's taking an established brand and updating it, working on personal branding for executives, or creating branding for startups, it energizes us!

How to Start a Content Marketing Strategy - Let Go of Fear and Become Vulnerable

I was listening to the Elvis Duran Show on my way home from the pool this morning, and they were talking about National Nude Day. Before hearing this, I had no idea it was actually a recognized holiday. Did you? After returning home, a quick Google search tells me we sadly missed it, which means the show I was listening to was a rerun. By the way, mark you calendars for July 14th so you can celebrate or avoid this holiday at all costs. That is your decision. 

There is a video that asks what you would do with $86,400 each day, if at the end of each day, you had to give back what you didn’t use. Most people would want to spend as much money as possible each and every day so they didn’t lose it. By the video’s end, you realize, 86,400 is the number of seconds in a day and you ask yourself, are you using each of those seconds to the best of your ability so nothing goes wasted in the end?

As school started back today here in Charlotte and I’m sure in many other cities across the country, I was struck with an overwhelming since of “where did the time go?”.  We spend so much of our time planning; planning our days, our weeks, our vacations months from now, but do we spend the same amount of time relishing in the moments?  After a large event ends, many feel a sense of loss because they are no longer sure what to do with their days, but did they spend any time looking at photos or writing down memories from that day? Too often the answer is “no, I just don’t have the time”.

A few weeks back, my furry companion, Santini (pictured here in his favorite Halloween costume) lost the battle to the ever-present demons of old age.  As I went home to an empty house, started returning my home to a new sans-110 pounds of dog normal, and let's be honest, trying to keep my broken-hearted emotions in check, my mind wandered.  You may know by now my mind wanders to blog topics during the most inopportune, or at least inappropriate times (Catholic contradictions, anyone?).  This time was a little bit of the same and here’s where I landed: we learn SO much about client experience (CX) from man, or woman’s, best friend. 

Lately I’ve become more and more frustrated with local companies. 

My family and I have lived in three different cities in the last three and a half years. Each time we move, we need to get to know a city and we always have basic questions. 

Where do we grocery shop? 

What are good family restaurants? 

What is there to do here? 

What are the best bike and running shops?

etc. etc. etc.