The Chameleon - Adaptive Marketing Ideas For Your Business

A Felines Guide to Client Experience

Posted by JC Costarino on Nov 17, 2015 3:00:46 PM

I share my home with two cats. They neither run the show nor are they wallflowers, so I think "share" is a fair assessment of our living arrangement. I wouldn’t consider myself a crazy cat lady and until recently, we shared the space with 100 pounds of Rhodesian Ridgeback, who ironically enough also provided his own view into the world of client experience. While not completely a cat lady, I am in tune with their reactions to, and their interactions with, the space around them. Recently, while perusing the collection of cat pictures rivaled in number only by that of my lovely goddaughter, I saw a pattern emerging. This interesting pattern led to a very simple guide to client experience and while different than the perspective provided above by the late, Great Santini, it is nonetheless important to keep in mind when looking at your own client experience.

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Topics: Client Experience

The One Thing Politicians Get Right: Follower Engagement

Posted by JC Costarino on Oct 13, 2015 5:01:15 PM

Millions of Americans plan to tune in to tonight’s Democratic debate.  If this is your 1st, 2nd or even 10th debate viewing experience, you have certain expectations.  You expect multiple candidates to show up and bring their best game faces to win your vote.  You expect a moderator, probably one from a local or national news syndicate, to ask questions of each candidate.  Finally, you expect a crowd—fellow citizens who’ve come out to cheer on their respected candidates, not to mention the possibility of shaking hands with the Democratic party’s representative for President next year.

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Topics: social media marketing, Client Experience

Let Go Of Fear And Become Vulnerable

Posted by Patrick Sitkins on Sep 2, 2015 9:17:00 AM


How to Start a Content Marketing Strategy - Let Go of Fear and Become Vulnerable

I was listening to the Elvis Duran Show on my way home from the pool this morning, and they were talking about National Nude Day. Before hearing this, I had no idea it was actually a recognized holiday. Did you? After returning home, a quick Google search tells me we sadly missed it, which means the show I was listening to was a rerun. By the way, mark you calendars for July 14th so you can celebrate or avoid this holiday at all costs. That is your decision. 

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Topics: inbound marketing, Personal Branding, Client Experience

Digital Marketing and Customer Interaction

Posted by Sean Herlihy on Aug 27, 2015 9:18:30 AM

There is a video that asks what you would do with $86,400 each day, if at the end of each day, you had to give back what you didn’t use. Most people would want to spend as much money as possible each and every day so they didn’t lose it. By the video’s end, you realize, 86,400 is the number of seconds in a day and you ask yourself, are you using each of those seconds to the best of your ability so nothing goes wasted in the end?

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Topics: Client Experience, Digital Marketing

CX and Man's Best Friend

Posted by JC Costarino on Aug 12, 2015 6:08:10 PM

A few weeks back, my furry companion, Santini (pictured here in his favorite Halloween costume) lost the battle to the ever-present demons of old age.  As I went home to an empty house, started returning my home to a new sans-110 pounds of dog normal, and let's be honest, trying to keep my broken-hearted emotions in check, my mind wandered.  You may know by now my mind wanders to blog topics during the most inopportune, or at least inappropriate times (Catholic contradictions, anyone?).  This time was a little bit of the same and here’s where I landed: we learn SO much about client experience (CX) from man, or woman’s, best friend. 

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Topics: Client Experience

Why You Need to Align Marketing & Sales

Posted by Patrick Sitkins on Aug 10, 2015 6:10:13 PM

Lately I’ve become more and more frustrated with local companies. 

My family and I have lived in three different cities in the last three and a half years. Each time we move, we need to get to know a city and we always have basic questions. 

Where do we grocery shop? 

What are good family restaurants? 

What is there to do here? 

What are the best bike and running shops?

etc. etc. etc. 

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Topics: Client Experience, Marketing Optimization

Is Client Experience the Chicken or the Egg?

Posted by JC Costarino on Jun 17, 2015 5:00:00 PM

As you may sense from my recent postings, like “3 Tips to Winning at Client Experience” or “The Crumbling Golden Rule”, I am rather intrigued by the client experience, why it’s so important in today’s culture, and the steps to take to achieve a positive experience or quickly rectify a poor one.  What I have not talked about, yet, is the formation of client experience and it’s direct relation to corporate brand.

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Topics: Client Experience

3 Tips for Winning at Client Experience

Posted by JC Costarino on May 18, 2015 6:00:00 PM

This past week I had the great fortune of attending multiple webinars offered by Qualtrics in celebration of CX Week. For those of you unaware of the abbreviation, CX is quite simply Client Experience.  Spending a week dedicated to this burgeoning hot topic I felt compelled to compile the following tips.  As we were reminded many times throughout the sessions, client experience applies to B2C and B2B companies alike; so these 3 tips work not only for client interaction, but for customer experience as well.

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Topics: Client Experience

The Shepherd and Enviable Client Experiences

Posted by JC Costarino on May 5, 2015 7:30:00 AM

If you’ve followed me through LinkedIn, you may notice I find inspiration for some of my posts listening to the priest during his homily. While I promise I am paying attention, my mind always seems to make great connections in the peaceful envelopment of Father’s words. The Sunday before last proved no different and even though I was visiting a different church, the lightening still struck! The homily focused on the difference between the day worker, the shepherd, and their commitment to the sheep.

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Topics: Client Experience

Lose the Training Wheels & Ride Straight for a Great Client Experience

Posted by JC Costarino on Apr 13, 2015 6:37:13 PM

If, like me, you grew up before the days of balance bikes, you remember the sheer joy and elation felt when you finally graduated to a big girl/boy bike and the training wheels went into storage. You spent days or weeks practicing on the carpet or in the grass, so you had a soft place to land if you fell, then you took it to the streets.  At this point, you were still not alone for you had those all important training wheels, as well as the loving and patient hand of a parent jogging behind you shouting promises to never let go!  Once you succeeded in building this foundation of comfort on the road and on the bike, the training wheels came off, but mom or dad was still jogging behind. Then, the day came when you turned around in a panic and realized Mom was down the road and Dad was jogging alongside with the video camera.  Of course, realizing you were alone, you teetered, tottered, then splat…your first bike-related road rash!  

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Topics: Brand Management, Client Experience