As school started back today here in Charlotte and I’m sure in many other cities across the country, I was struck with an overwhelming since of “where did the time go?”. We spend so much of our time planning; planning our days, our weeks, our vacations months from now, but do we spend the same amount of time relishing in the moments? After a large event ends, many feel a sense of loss because they are no longer sure what to do with their days, but did they spend any time looking at photos or writing down memories from that day? Too often the answer is “no, I just don’t have the time”.
Marketing automation is a concept we’ve been hearing a lot about this year. Though the concept isn’t exactly new, the technology has come a long way since its start in the late 90s. Taking advantage of marketing automation can help your company become more efficient, capture more leads, and understand data on a more granular level. But what is marketing automation?