The Chameleon - Adaptive Marketing Ideas For Your Business

This is the biggest week of the year in the triathlon world. KONA!

What is Kona? It is the home of The Ironman World Championship. The best triathletes - both pro and amateur - will compete in arguably the hardest single event in one of the most brutal locations. To understand just how tough this race is let's start at the beginning. A triathlon is a single race where you swim, then bike, and then run. The distances range from a "Sprint" all the way up to the "Iron" distance. An Ironman consists of:

• 2.4 mile swim
• 112 mile bike
• 26.2 mile run

Without stopping! Now imagine traveling 140.6 miles under your own power in one of the hottest, most humid, and windiest places on earth. Boom - that's Kona. This is not the best spectator sport, especially if you aren't a triathlete yourself. It's looooonnnnggggggg. Most of the pros finish around 9 hours, where mere mortals average about 12 hours. 

Marketing basics for small business are a vital part of the short and long-term success of the organization. You have the opportunity to see increased revenue and profitability by considering every function of marketing and the benefits reaped by creating a sound marketing plan around all 7 functions of marketing.

If you are like me, all you see flashing across your TV during commercial time, splashing through your various news feeds, or inundating your inbox is advertisements for gym memberships, top-of-the-line juicers, and a multitude of other items targeted at all those resolving to get healthy and lose weight this year.  These companies are brilliant because they know each January 1^st the gym fills up with well-intentioned first-timers.  By February 1^st, however, when the free personal training sessions end, or that top-of-the line juicer begins to collect dust, all the energy those companies spent on marketing is for not.

Yes, that’s right, billion…with a B. According to BusinessWeek, consumers spent that amount with their local small businesses last year during Small Business Saturday.  Want you own slice of "Shop Small", but not sure what to do or have the marketing department resources? Your passion is your business, and lucky for you my passion is research so I scoured the web, spoke to consumers who frequently shop local, and found the top 5 tips for success on November 29^th.