Lately I’ve become more and more frustrated with local companies.
My family and I have lived in three different cities in the last three and a half years. Each time we move, we need to get to know a city and we always have basic questions.
Where do we grocery shop?
What are good family restaurants?
What is there to do here?
What are the best bike and running shops?
etc. etc. etc.
Topics: Client Experience, Marketing Optimization
Marketing is about people. A good marketer will find out what the company’s customers want, target the right audience, and discover or formulate the benefits that make a product or service unique. If your business, large or small, does not offer something exceptional, you are just selling something that customers can get elsewhere easily. If you want your business to succeed, you must offer something your competition doesn’t.