With marketing, there is almost never one correct answer. Most times, what works for one company may not work exactly the same for another company - even in the same industry. There is certainly a try-test-adapt-try again methodology. Notice I said almost. If you are a professional, then listen up because your LinkedIn profile image may need help! There is really only one correct answer on what your profile image should be. It should be a clean, professional headshot of you. Period. This is one of the few times there is not another answer.

LinkedIn is a professional network. It is not Facebook or Instagram. I will admit, there was a time where my image was the one I use on Facebook and Twitter. My thinking was I could differentiate myself with a more casual picture. It doesn’t work. If first impressions are important, and if your reputation precedes you, then you have to get this right. Here are 15 image types you may have; and more importantly need to change immediately. I was feeling a little punchy, so bare with the sarcasm. It’s all in good fun, but serious of course.

Also, to ensure I didn't offend any of my connections or any other strangers on LinkedIn, I decided to use my own images. Nothing like putting yourself out there to start off the year. I hope you enjoy these as much as I did when I found them. All of these are either me, or pictures I've taken, but none of them are my profile image.

Cartoon

Is there really any sense in having a cartoon, drawing or Simpsons avatar of yourself here? 

Logo

If you’ve set up your profile correctly, then people can easily find your company. They are trying to connect with you, not your company.

Grey Man

Nothing says "I don't care" more than this guy.

Group

You have friends? Family? Hey, everyone does! Let us know which one you are.

Wide Angle

You want people to be able to see your face. 

Inappropriate

You own a bathing suit? You workout with your shirt off? Great. LinkedIn doesn’t need to know.

Mug Shot

Not much to say here but no.

Selfie

No parking lot or red light selfies, and please no ‘duck face’

Cropped Arm

Get a professional headshot. They really aren’t expensive, plus you won’t hurt your friend’s feelings by cutting them out.

Casual

A good rule: dress the way you show up to work.

Hidden

No reason to cover up your face, unless of course you are a superhero. Then it is totally acceptable. 

Pets

Crazy cat lady? In love with your dog? That’s fine, just keep it off LinkedIn.

Vacation

Wow, that’s great scenery. No one has ever been to the beach, mountains, etc. before. Thank you for showing us that.

Party

Would you show up to work drunk? No? Then don’t show up on LinkedIn doing shots.

Irrelevant

Can anyone explain this to me? I don’t understand why people put pictures of things instead of head shots.

Do Yourself a Favor

If you are going to have a presence on LinkedIn, ensure your profile is complete, up-to-date, and relevant. And of course, make sure your image reflects your personal brand.