The Chameleon - Adaptive Marketing Ideas For Your Business

If you’re like me, the countdown to fall actually starts the countdown to next summer! But nonetheless, fall is coming…soon. And with it are a whole bunch of new opportunities for marketing within your insurance agency.

Fall Marketing Ideas for Your Insurance Agency

Back to School Campaigns

• While it may be too late in your area for a “Back to School” kick-off campaign, it’s still a great time to remind your clients of driving safety – especially when driving through school zones.

• It’s never a bad idea to hold a School Supplies Drive at your office. And let your clients and prospects know what you’re doing, when it is and whom it’s for.

We get people asking all the time – "What should I be doing to market my insurance agency better?"

And THAT is a great question.

There’s of course the minimum – and you’ve probably got them:

• Website
• Traditional media
• Membership to your local rotary.

Because that’s what every viable agency has.

Chances are, your marketing & sales activity are 'ok'. People aren't busting down your doors to do business with you, but things are going 'ok'. You probably have some basic necessities like a website, social media and other outreach methods like email marketing. But, is 'ok' really 'ok'?

If you are an executive in an insurance agency, you probably have the following:

Insurance Agency Executives, I'm speaking directly to you in this one. 

Let's be honest. Insurance is not sexy. The outdated, stuffy and old school stereotypes that come with your profession, makes you sometimes question why you chose it at all. The cloud of mystery that surrounds the core of your business also makes it very hard to pepper in the pizzazz when it comes to marketing your products and services.  Now, you and I both know that the insurance industry is, in reality, a very great business to be in. You can very positively impact your clients' lives, it takes a great deal of intelligence to be good at it, and it can also be very lucrative.