We all know the type of person who tells fisherman’s tales. The one who caught the biggest Goliath Grouper off the east coast of Florida and had to fight it for 4 days without food or water before the fish finally gave into exhaustion. What I say to those tall tales is “prove it or it didn’t happen.” This isn’t to say people shouldn’t be trusted, but the best way to relieve all doubt from the start is to provide the evidence.
In much the same way Pat and JC are fairly active, I am an avid cyclist and runner. As such, I’ve heard the equivalent fisherman’s stories in the workout aspect of my life: the “I just did a 100 mile bike ride with 15,000 feet elevation in 4 hours” type of stories. Now that technology is there to provide that evidence I say “If it isn’t on Strava (workout tracking app and website), it didn’t happen.” In much the same way, unless you’re on social media and promoting your business or product, your customer base (both existing and new) won’t know what you have done or what new things you have to offer.
Most people browse a company’s website and social media accounts to see what is new or happening in that industry. If your page doesn’t have new content more than once every season, your “followers” will fall off their routine of staying up with your news. This doesn’t mean you have to post something every time you or an employee takes a break, eats lunch, finishes their coffee, etc. - everything is good in moderation. Saturating your feeds with too many posts, too often will overload them and, in most cases, sacrifice content quality. So even if you don’t have 10 new products rolling off the shelves every year like Apple, here are a few tips to keep those “followers” following you.
