Let's talk about being ADAPTIVE
Years ago I left my career as a consultant to the insurance industry to pursue my passion for marketing. I launched my first firm from scratch. It was a much different world back then...or was it? I remember speaking with my wife about my new venture: We spoke about my plans, and I reassured her we would be able to buy diapers and groceries. She inquired, "Once you get clients setup and on Facebook, then what? Why would they continue to work with you?" I don't remember my exact response, but it was something along the lines of how the digital landscape changes constantly, and my goal was to keep my clients relevant.
Fast forward to this week. If you've ever received an overview or spoken with us, then you've most likely heard our philosophy.
Why Adaptive? With the speed at which information moves, the rapid increase in technologies, and the ever-changing ways to reach the market, there is only one constant - everything is changing... What worked last year might not work today. That tweet you are about to send has a shelf-life of 3 hours or so. Google will throw all of us for another loop in a few months. Facebook may actually declare itself a country. Your next big marketing win may be a tech startup still in a garage with no name or backing. We embrace these changes, stay on the leading edge with our clients and ensure their marketing strategy is cohesive and consistent no matter what the market throws at us.
You'll notice I put two points in bold and linked to them. Why? This week. Oh this week.