--- title: The Chameleon - Adaptive's Blog | Adaptive News description: Adaptive News | Branding, Marketing and Website Tips & Tricks by Adaptive --- 980-275-2253 [info@adaptiveims.com](mailto:info@adaptiveims.com) - [Facebook](https://www.facebook.com/adaptiveims) - [Twitter](https://twitter.com/AdaptiveIMS) - [Google](https://plus.google.com/115321561753968879446/posts) - [RSS](https://info.adaptiveims.com/blog/rss.xml) [![Adaptive](https://info.adaptiveims.com/hs-fs/hubfs/Images-Adaptive-Dec2015/header-logo.png?width=320&name=header-logo.png "Adaptive")](http://www.adaptiveims.com/) - [Home](http://www.adaptiveims.com) - [About](http://www.adaptiveims.com/about-2/) - [Executive Team](http://www.adaptiveims.com/what-we-do/#) - [Patrick Sitkins](http://www.adaptiveims.com/patrick-sitkins/) - [JC](http://www.adaptiveims.com/jc/) - [Testimonials](http://www.adaptiveims.com/adaptive-testimonials/) - [“Brand Aid”](http://www.adaptiveims.com/brandaid/) - [Marketing Expertise](http://www.adaptiveims.com/yeah-were-kind-of-a-big-deal/) - [What We Can Do](http://www.adaptiveims.com/what-we-do/) - [Free Tools](http://www.adaptiveims.com/free-marketing-tools/) - [Blog](https://info.adaptiveims.com/blog) - [Instant Help](http://www.adaptiveims.com/instant-help/) - [Contact](http://www.adaptiveims.com/contact/) # The Chameleon - Adaptive Marketing Ideas For Your Business ## [Adaptive IMS Completes Acquisition of SiliconCloud](https://info.adaptiveims.com/blog/adaptive-ims-completes-acquisition-of-siliconcloud) Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Jun 2, 2015 9:33:34 AM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hubfs/Screen_Shot_2015-05-20_at_8.47.19_PM.png)](https://info.adaptiveims.com/blog/adaptive-ims-completes-acquisition-of-siliconcloud) ***We are going green…and by that we mean heading to Dublin!*** We are beyond excited to announce we acquired SiliconCloud! Since its founding in 2008, they have worked with clients in Europe and the United States providing consulting related to digital marketing, automation, lead generation, eCommerce, and a host of other services.  With this, there are some MAJOR benefits awaiting our client base. [Read More](https://info.adaptiveims.com/blog/adaptive-ims-completes-acquisition-of-siliconcloud) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/adaptive-ims-completes-acquisition-of-siliconcloud#comments-listing) Topics: [Adaptive News](https://info.adaptiveims.com/blog/topic/adaptive-news) ## [This Week in Marketing](https://info.adaptiveims.com/blog/this-week-in-marketing) Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Apr 24, 2015 9:21:46 AM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hubfs/thisweekmarketing_424.jpg)](https://info.adaptiveims.com/blog/this-week-in-marketing) --- ## Let's talk about being ADAPTIVE Years ago I left my career as a consultant to the insurance industry to pursue my passion for marketing. I launched my first firm from scratch. It was a much different world back then...or was it?  I remember speaking with my wife about my new venture: We spoke about my plans, and I reassured her we would be able to buy diapers and groceries. She inquired, "Once you get clients setup and on Facebook, then what? Why would they continue to work with you?" I don't remember my exact response, but it was something along the lines of how the digital landscape changes constantly, and my goal was to keep my clients relevant.  Fast forward to this week. If you've ever received an overview or spoken with us, then you've most likely heard our philosophy. > *Why **Adaptive**?  With the speed at which information moves, the rapid increase in technologies, and the ever-changing ways to reach the market, there is only one constant - everything is changing...  What worked last year might not work today.  That tweet you are about to send has a shelf-life of 3 hours or so.  [**Google will throw all of us for another loop in a few months**](http://blog.hubspot.com/marketing/google-algorithm-change-mobile-friendly).  [**Facebook may actually declare itself a country**](http://blog.hubspot.com/marketing/facebook-updates-news-feed-algorithm?utm_campaign=Newsjacking&utm_content=14514330&utm_medium=social&utm_source=facebook).  Your next big marketing win may be a tech startup still in a garage with no name or backing.  We embrace these changes, stay on the leading edge with our clients and ensure their marketing strategy is cohesive and consistent no matter what the market throws at us.* You'll notice I put two points in bold and linked to them. Why? This week. Oh this week. Let's review. [Read More](https://info.adaptiveims.com/blog/this-week-in-marketing) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/this-week-in-marketing#comments-listing) Topics: [Adaptive News](https://info.adaptiveims.com/blog/topic/adaptive-news) ## [Movember 2014](https://info.adaptiveims.com/blog/movember-2014) Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Nov 3, 2014 7:52:00 AM - [Tweet](https://twitter.com/share) ## ![#Movember](https://info.adaptiveims.com/hs-fs/file-2015221889-png/social-suggested-images/Movember_(1).png?width=200&name=Movember_(1).png "#Movember")Movember “[Movember](http://en.wikipedia.org/wiki/Movember) (a portmanteau from the Australian-English diminutive word for "moustache", "mo", and "November") is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues, such as prostate cancer and other male cancers, and associated charities. The Movember Foundation runs the Movember charity event, housed at [movember.com](http://movember.com). The goal of Movember is to "change the face of men's health."\[3\] [Read More](https://info.adaptiveims.com/blog/movember-2014) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/movember-2014#comments-listing) Topics: [Adaptive News](https://info.adaptiveims.com/blog/topic/adaptive-news) ## [Adaptive IMS Becomes a HubSpot Certified Agency Partner](https://info.adaptiveims.com/blog/adaptive-ims-becomes-a-hubspot-certified-agency-partner) Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Oct 17, 2014 8:00:00 AM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hs-fs/hub/424801/file-1807693890.jpg)](https://info.adaptiveims.com/blog/adaptive-ims-becomes-a-hubspot-certified-agency-partner) Today, Adaptive Inbound Marketing Solutions, LLC ([Adaptive](http://www.adaptiveims.com)) announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. [Read More](https://info.adaptiveims.com/blog/adaptive-ims-becomes-a-hubspot-certified-agency-partner) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/adaptive-ims-becomes-a-hubspot-certified-agency-partner#comments-listing) Topics: [HubSpot](https://info.adaptiveims.com/blog/topic/hubspot), [Adaptive News](https://info.adaptiveims.com/blog/topic/adaptive-news) [All posts](https://info.adaptiveims.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [inbound marketing (29)](https://info.adaptiveims.com/blog/topic/inbound-marketing) - [social media marketing (17)](https://info.adaptiveims.com/blog/topic/social-media-marketing) - [Client Experience (12)](https://info.adaptiveims.com/blog/topic/client-experience) - [Personal Branding (12)](https://info.adaptiveims.com/blog/topic/personal-branding) - [Digital Marketing (11)](https://info.adaptiveims.com/blog/topic/digital-marketing) - [Pro Tip (11)](https://info.adaptiveims.com/blog/topic/pro-tip) - [branding (7)](https://info.adaptiveims.com/blog/topic/branding) - [social media (6)](https://info.adaptiveims.com/blog/topic/social-media) - [Brand Management (5)](https://info.adaptiveims.com/blog/topic/brand-management) - [Insurance Agency Marketing (5)](https://info.adaptiveims.com/blog/topic/insurance-agency-marketing) - [Marketing 101 (5)](https://info.adaptiveims.com/blog/topic/marketing-101) - [Websites (5)](https://info.adaptiveims.com/blog/topic/websites) - [Adaptive News (4)](https://info.adaptiveims.com/blog/topic/adaptive-news) - [Marketing Results (4)](https://info.adaptiveims.com/blog/topic/marketing-results) - [Small Business (4)](https://info.adaptiveims.com/blog/topic/small-business) - [HubSpot (3)](https://info.adaptiveims.com/blog/topic/hubspot) - [Strategic marketing (3)](https://info.adaptiveims.com/blog/topic/strategic-marketing) - [Marketing Automation (2)](https://info.adaptiveims.com/blog/topic/marketing-automation) - [Marketing Optimization (2)](https://info.adaptiveims.com/blog/topic/marketing-optimization) - [Brand Aid (1)](https://info.adaptiveims.com/blog/topic/brand-aid) - [Case Study (1)](https://info.adaptiveims.com/blog/topic/case-study) - [Women in Business (1)](https://info.adaptiveims.com/blog/topic/women-in-business) - [social selling (1)](https://info.adaptiveims.com/blog/topic/social-selling) see all - [Facebook](https://www.facebook.com/adaptiveims) - [Twitter](https://twitter.com/AdaptiveIMS) - [Google](https://plus.google.com/115321561753968879446/posts) - [RSS](https://info.adaptiveims.com/blog/rss.xml) Designed by [Adaptive](http://www.elegantthemes.com) | Powered by [Adaptive](http://www.wordpress.org)