AIMS Blog https://info.adaptiveims.com/blog Branding, Marketing and Website Tips & Tricks by Adaptive en Tue, 18 Oct 2016 14:31:38 GMT 2016-10-18T14:31:38Z en Is Trump's Brand Damaged Beyond Repair? https://info.adaptiveims.com/blog/is-trumps-brand-damaged-beyond-repair <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/is-trumps-brand-damaged-beyond-repair" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/Screen_Shot_2016-10-18_at_10.10.25_AM.png" alt="Is Trump's Brand Damaged Beyond Repair?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em></em></p> <p><em>I'll remain objective here, and will in no way make this a political rant. </em></p> <p>My sister-in-law sent me this screen shot from GMA this morning. The headline, "IS THE TRUMP BRAND DAMAGED". Her comment to me, "He could use <a href="http://www.amazon.com/dp/B00DYX9OQG/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">your book</a>".</p> <p>At first, I laughed. I did not watch the segment, but my assumption is they were speaking about the corporate TRUMP brand. Regardless of your views on 'The Donald' or Hillary, there is no denying that both of their brands have been dragged through the mud - arguably, more so than any election before. Experiencing the Trump brand over the last few months has been interesting, and certainly revealing of his true character. So the questions posed:</p> <p><em><img src="https://info.adaptiveims.com/hs-fs/hubfs/Screen_Shot_2016-10-18_at_10.10.25_AM.png?width=1024&amp;name=Screen_Shot_2016-10-18_at_10.10.25_AM.png" title="Screen_Shot_2016-10-18_at_10.10.25_AM.png" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"></em></p> <p><em>I'll remain objective here, and will in no way make this a political rant. </em></p> <p>My sister-in-law sent me this screen shot from GMA this morning. The headline, "IS THE TRUMP BRAND DAMAGED". Her comment to me, "He could use <a href="http://www.amazon.com/dp/B00DYX9OQG/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">your book</a>".</p> <p>At first, I laughed. I did not watch the segment, but my assumption is they were speaking about the corporate TRUMP brand. Regardless of your views on 'The Donald' or Hillary, there is no denying that both of their brands have been dragged through the mud - arguably, more so than any election before. Experiencing the Trump brand over the last few months has been interesting, and certainly revealing of his true character. So the questions posed:</p> <p><em><strong>Does Trump really need a book about personal branding? </strong></em></p> <p><em><strong>Is his personal brand completely damaged? </strong></em></p> <p><em><strong>And is the TRUMP brand damaged? </strong></em></p> <div class="slate-resizable-image-embed slate-image-embed__resize-full-width" style="width: 320px;"> <img src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAftAAAAJDA1YTQ2YmJiLThlMWItNGJiYi1hNWE1LTQ2NTc4YmRlMDIxOA.jpg" class="slate-image-embed__resize-full-width" width="320" height="240" style="margin: 0px 10px 10px 0px;"> </div> <p><u>A few thoughts for consideration:</u></p> <h2>Authenticity</h2> <p>I write about and speak a lot about <a href="https://info.adaptiveims.com/blog/personal-brand-precedes-you">brand authenticity</a>.</p> <p>A personal brand is not something that is manufactured. A brand is the clear message you send which represents the <strong>true you</strong>. You can try to 'dress it up', but sooner or later, people are going to see right through you. Now, this doesn't mean that a brand can not evolve over time. In fact, I encourage that. Evolution is great, but you have to have a clear understanding of where you want to go; and you have to be willing to put in the work.</p> <p>There are two reasons why I don't think <a href="http://www.amazon.com/dp/B00DYX9OQG/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1"><em><strong>Brand Aid</strong></em></a> would do Trump a bit of good.</p> <ol> <li>Deep down, he is who he is. To overcome what has happened to him during this election cycle would take a massive overhaul. I don't think he is willing to change.</li> <li>A total 180 turn would not be perceived as authentic. We have too deep of an understanding of who this man truly is.</li> </ol> <p>In order to develop, manage and lead a strong and powerful brand, you have to start with values. You have to understand what you stand for, and create the messaging and persona around that. You can't force your brand into a box where it just doesn't fit.</p> <h2>Perfection</h2> <p>People are flawed and we are far from perfect. Therefore, no brand either personal or corporate is perfect. The way to a great damage-resistant brand is to continually make positive deposits. The more positive deposits you make, the easier it is to overcome damage. Think back to <a href="https://info.adaptiveims.com/blog/what-justin-timberlakes-tweet-can-teach-you-about-social-media"><strong>Justin Timberlake's 'brand bump'</strong></a> a few months back. It's all but forgotten, and now all you hear about is #TimberlakeAndChill.</p> <p>I believe Trump have a negative account when it comes to <a href="https://info.adaptiveims.com/blog/what-justin-timberlakes-tweet-can-teach-you-about-social-media">brand deposits</a> - especially in 2016.</p> <h2>Personal Brand = Corporate Brand</h2> <p>There is no meaningful distinction between a corporate and personal brand. I used to think this was especially true in small to mid-size companies, but this whole situation proves that the brands of the leaders of an organization are directly tied (if not precisely the same) to the brand of their company.</p> <p>So, to circle all the way back, to the GMA question... YES, the TRUMP brand is damaged. His companies will not be completely ruined, and Donald won't be out on the streets, but there have been and will continue to be losses because of him and the public's perception of him.</p> <h2>What Does This Mean for You and Your Organization?</h2> <ol> <li>Personal branding should be one of your top priorities in 2017</li> <li>Your brand as a leader is directly tied to your company's brand. Is that helping you or hurting you?</li> <li>Make a conscious effort to make positive brand deposits to make your brand damage-resistant</li> <li>Brands are very transparent in today's digital world. Ensure what you are building is authentic and something you can live up to day-in and day out.</li> </ol> <p><span style="color: #999999;"><em>This post originally appeared on <a href="https://www.linkedin.com/pulse/trumps-brand-damaged-beyond-repair-patrick-sitkins?trk=pulse_spock-articles">Pulse</a>.&nbsp;</em></span></p> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fis-trumps-brand-damaged-beyond-repair&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Personal Branding Tue, 18 Oct 2016 14:15:02 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/is-trumps-brand-damaged-beyond-repair 2016-10-18T14:15:02Z It's a Mad, Mad, Mad, Mad 4th Quarter https://info.adaptiveims.com/blog/its-a-mad-4th-quarter <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/its-a-mad-4th-quarter" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/U7F70KTFT5.jpg" alt="U7F70KTFT5.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>October 31 is quickly approaching. And as your company&nbsp;prepares for "Halloween Central" at your office, your mind is thinking about the end of the 3rd Fiscal Quarter...isn't it?</p> <p>If you're like most companies, your final 3 months of the year are insanely busy. Like&nbsp;a lot of our <strong><a href="http://www.adaptiveims.com/adaptive-testimonials/">professional service clients</a></strong>, you are busy with the bulk of your accounts having 1/1 renewals, the last quarter is a flurry of underwriting, renewal meetings, presentations, proposals and fingers-crossed the "other guy" doesn't come in with a lower quote.</p> <p>But pause, take a minute to breathe, and plan out your marketing strategy for this quarter. Just because the service activity level picks up doesn't mean your marketing and prospecting fall off. Here's how to make a final push for a strong 4th quarter that can add more revenue to your bottom line not just this year, but into 2017 as well.</p> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/U7F70KTFT5.jpg?width=320&amp;height=213&amp;name=U7F70KTFT5.jpg" alt="U7F70KTFT5.jpg" width="320" style="width: 320px; float: right;" height="213">October 31 is quickly approaching. And as your company&nbsp;prepares for "Halloween Central" at your office, your mind is thinking about the end of the 3rd Fiscal Quarter...isn't it?</p> <p>If you're like most companies, your final 3 months of the year are insanely busy. Like&nbsp;a lot of our <strong><a href="http://www.adaptiveims.com/adaptive-testimonials/">professional service clients</a></strong>, you are busy with the bulk of your accounts having 1/1 renewals, the last quarter is a flurry of underwriting, renewal meetings, presentations, proposals and fingers-crossed the "other guy" doesn't come in with a lower quote.</p> <p>But pause, take a minute to breathe, and plan out your marketing strategy for this quarter. Just because the service activity level picks up doesn't mean your marketing and prospecting fall off. Here's how to make a final push for a strong 4th quarter that can add more revenue to your bottom line not just this year, but into 2017 as well.</p> <h2>Plan</h2> <p>Many of your prospects are entering into their 4th quarters as well, and typically this is the time when we see fewer first appointments with new prospects. Use this time to plan your client retention and <a href="http://www.adaptiveims.com/what-we-do/">prospect marketing strategies for 2017</a>.&nbsp; Take some time with your sales team to review top prospects and your marketing strategy for each, as well as your opportunities to close an account.&nbsp; There are lots of tools available, but we recommend a one-on-one strategy with your sales management and producers to identify those step-by-steps for a thorough marketing plan.</p> <h2>Holiday Marketing</h2> <p>Always a fun time of year, the <a href="https://info.adaptiveims.com/blog/fall-insurance-marketing-tips">fourth quarter gives us plenty of opportunities to get in front of our clients</a> and prospects and just "be". A couple of ideas that always yield good intrinisic results:</p> <ul> <li><strong>Thanksgiving Lunch</strong>: Show your appreciation for your staff and top clients by hosting a Thanksgiving luncheon at your office (pot lucks are always fun!). By inviting your top clients, you help solidify relationships and let people put names with faces.</li> <li><strong>Delivery of Holiday Gifts</strong>: Cards, flowers, calendars etc are some popular ways to acknowledge the season with your clients. An impromptu visit to deliver the goods is always appreciated.&nbsp; For prospect touches, end of year cards, candy-cane pop-ins, etc are a fun way to get your name and face in front of prospects you've been trying to get in to see. Make sure to follow up with a phone call if you had to leave your gift with someone other than the person you're intending.</li> <li><strong>Holiday parties:</strong> The annual Christmas Party is always fun for your staff, but this year, invite your top clients. Again, build relationships with your top accounts and maybe next year you won't be "keeping the other guy" out.</li> </ul> <h2>Email Campaigns</h2> <p>Be the "go-to" guy or gal for end of year planning. Email your clients and prospects with some tips to make their renewals go smoothly.&nbsp; Offer some helpful tips for risk management or personal protection in 2017.&nbsp; Use an email service that provides you with "open rate data" so that you can see who opens your emails and what they click on. You can use this information to make some follow up phone calls early next year if a prospect was interested in a particular subject.</p> <h2>Coverage Reviews</h2> <p>You're already reviewing your top accounts for proper coverage...right? Well in case you missed it, use this time to recommend additional coverages to your clients. Do a quick coverage check and see who needs an umbrella policy this year - and call them with the premium amount. Does everyone who needs it have cyber liability coverage? Make a personal call to suggest this important topic and remind your clients why they need to buy it.&nbsp; Remember, it's your job to make sure your clients are always properly covered. Any missing holes in their protection plan could be distastrous for them and you.&nbsp; And always always always follow up everything with an email.</p> <p>Be creative! Amongst the busy-ness of this 4th quarter, don't let your marketing efforts fall by the wayside. If your plate is full, delegate some of your ideas to someone in your office that you know can carry them out.</p> <p><a href="https://info.adaptiveims.com/blog/the-road-to-kona-is....hard"><strong>And finish 2016 strong!</strong></a></p> <h2>The "Next Level"</h2> <p>As mentioned above, the way to really win is to be purposeful in your pursuits. &nbsp;Even if you are "doing marketing", are you doing it the right way or are you just guessing?</p> <p>If you answered 'just guessing' you are in the majority and when you are trying to attract new customers and delight your current ones, who wants to be in the majority? &nbsp;Planning and executing your inbound campaign correctly helps you stand out from your competition.</p> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <p>Click the image below to download your free guide to running an inbound marketing campaign like a pro!</p> <p><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=27734aa7-16ad-4435-a12a-6fcb2bd1dafa&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="DIY Inbound Marketing Guide" src="https://no-cache.hubspot.com/cta/default/424801/27734aa7-16ad-4435-a12a-6fcb2bd1dafa.png"></a></p> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fits-a-mad-4th-quarter&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 11 Oct 2016 12:45:16 GMT paula@adaptiveims.com (Paula Warden) https://info.adaptiveims.com/blog/its-a-mad-4th-quarter 2016-10-11T12:45:16Z The Road to Kona Is....HARD!!! https://info.adaptiveims.com/blog/the-road-to-kona-is....hard <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/the-road-to-kona-is....hard" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/Copy_of_Copy_of_OK_1.png" alt="The Road to Kona Is....HARD!!!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h3>This is the biggest week of the year in the triathlon world. KONA!</h3> <p>What is Kona? It is the home of <a href="http://www.ironman.com/triathlon/events/americas/ironman/world-championship.aspx#/axzz4MFLAR51F">The Ironman World Championship</a>. The best triathletes - both pro and amateur - will compete in arguably the hardest single event in one of the most brutal locations. To understand just how tough this race is let's start at the beginning. A triathlon is a single race where you swim, then bike, and then run. The distances range from a "Sprint" all the way up to the "Iron" distance. An Ironman consists of:</p> <ul> <li><strong>2.4 mile swim</strong></li> <li><strong>112 mile bike</strong></li> <li><strong>26.2 mile run</strong></li> </ul> <p>Without stopping! Now imagine traveling 140.6 miles under your own power in one of the hottest, most humid, and windiest places on earth. Boom - that's Kona. This is not the best spectator sport, especially if you aren't a triathlete yourself. It's looooonnnnggggggg. Most of the pros finish around 9 hours, where mere mortals average about 12 hours.&nbsp;</p> <h3><img src="https://info.adaptiveims.com/hs-fs/hubfs/Copy_of_Copy_of_OK_1.png?width=320&amp;name=Copy_of_Copy_of_OK_1.png" title="Copy_of_Copy_of_OK_1.png" width="320" style="width: 320px; margin: 0px 0px 10px 10px; float: right;">This is the biggest week of the year in the triathlon world. KONA!</h3> <p>What is Kona? It is the home of <a href="http://www.ironman.com/triathlon/events/americas/ironman/world-championship.aspx#/axzz4MFLAR51F">The Ironman World Championship</a>. The best triathletes - both pro and amateur - will compete in arguably the hardest single event in one of the most brutal locations. To understand just how tough this race is let's start at the beginning. A triathlon is a single race where you swim, then bike, and then run. The distances range from a "Sprint" all the way up to the "Iron" distance. An Ironman consists of:</p> <ul> <li><strong>2.4 mile swim</strong></li> <li><strong>112 mile bike</strong></li> <li><strong>26.2 mile run</strong></li> </ul> <p>Without stopping! Now imagine traveling 140.6 miles under your own power in one of the hottest, most humid, and windiest places on earth. Boom - that's Kona. This is not the best spectator sport, especially if you aren't a triathlete yourself. It's looooonnnnggggggg. Most of the pros finish around 9 hours, where mere mortals average about 12 hours.&nbsp;Every year, it's fun to watch the start, a bit of the middle to check-in on standings, and then watch the top male and female pros finish. It's exciting to watch on TV, and I can't imagine the energy live on location. It's hard to watch any bit of the race (or the awesome <a href="https://youtu.be/fGSju0GB048">1.5 hour production NBC Sports puts together a few months after</a>) and not think, "I could totally do that!". Or maybe more insane, "I could compete!". The pros make it look so easy, and it's pretty comfortable from&nbsp;my couch or on the bike trainer, so how hard could it&nbsp;<em>really</em> be? The sobering answer - darn near impossible. The pros and age groupers fast enough to qualify have to be extremely prepared to not only make it to the race, but to compete. When you see the participants cross the finish line on Ali'i Drive, most are smiling. There is no way to even comprehend the amount of pain they went through&nbsp;or the work that went into it. The "best of the best" sacrifice so much to be there. They do everything they can to put themselves in the best position to compete. They:</p> <ul> <li><strong>Set goals</strong></li> <li><strong>Get the best equipment to suit them</strong></li> <li><strong>Hire a coach</strong></li> <li><strong>Have a rigorous training plan to get them to their goals</strong></li> <li><strong>Dial in nutrition</strong></li> <li><strong>Work at recovery</strong></li> <li><strong>And the list goes on...</strong></li> </ul> <p>In looking at those fast enough to "punch their ticket" to Kona, it would be foolish for someone new to the sport to aspire to compete at The World Championships right out of the gate. Triathlon, no matter how talented you are, takes patience and diligence. It's a process of training your mind and body, and it is pretty much impossible (at least so far) for anyone to attempt their very first triathlon by skipping every distance and going straight to the Iron distance, and even more far-fetched to think that someone could qualify for Kona in their first race.</p> <p>Even <a href="https://www.richroll.com">Rich Roll</a> DNF'd his first Olympic distance (and then went on to do 5 Iron distance triathlons, one on a different Hawaiian island, in 5 days - <a href="http://www.epic5.com">EPIC5</a>&nbsp;Challenge)</p> <h2>So What Does This Have to do with Business?</h2> <p>The same premise above can be equated to your business. I have a lot of companies come to me because they want to be '<strong><a href="http://www.adaptiveims.com/adaptive-testimonials/">the best</a></strong>'. The business owners see their competitors and friends at the top and want to be there as well. There is absolutely nothing wrong with wanting to be the best, but you have to understand what it takes to get there. The road to greatness is not easy!&nbsp;</p> <p>Do you want to be the 'it' firm? Do you want to rank #1 on Google for a ton of highly searched keywords? Do you want to build a brand which&nbsp;people love? Do you want extreme growth? Great! But are you willing to invest? That is typically the disconnect. People want to lose weight to look like celebrities, race Kona, or build a great business. However, what most people want and what they are willing to do to get it are very different. With the business examples, are you truly willing to invest? I don't just mean dollars - I mean invest your time, do work yourself, lead your team, make a cultural change and yes, even <a href="http://www.adaptiveims.com/what-we-do/">invest in experts</a>&nbsp;and technology to help you?</p> <h2>How Badly Do You Want It?</h2> <p>Years ago I heard a story from a friend who is a 9-time Ironman World Championship Finisher.</p> <p>A competitor during one of the races was early into the bike portion when his seat fell off.&nbsp;<em>For anyone who has spent any amount of time on a bike, I'll let that set in for a second...</em></p> <p>For most, this bike malfunction would certainly end your day. In going back to the setup of this post, this competitor had put in too much time and invested too much to let this derail his race. So what did he do? He jammed a water bottle onto his seat post and rode over 80 miles on a waterbottle. Yeah, he wanted it. There are other legendary stories, both old and new, in the triathlon world.</p> <p>How about the epic&nbsp;Julie Moss finsih in 1982? Would you new-born deer limp and fall your way through the final miles of a race?</p> <p> </p> <div class="hs-responsive-embed hs-responsive-embed-youtube"> <iframe class="hs-responsive-embed-iframe" src="http://www.youtube.com/embed/v3GjOedMd1M" width="560" height="314" allowfullscreen></iframe> </div> <p></p> <p>&nbsp;</p> <p>My point, how badly do you&nbsp;<strong>really</strong> want to hit your goal? How much are you really willing to do?</p> <h2>How to Get There</h2> <p>Just like getting to Kona (which I do not pretned to fully understand or have the ability currently to do so), getting to the top of your market (something I fortuantely do have some experience with) takes discipline and a true understanding of the sacrifice to do so.</p> <p><strong>Realistic Goals</strong></p> <p>I encourage businesses to set stretch goals. Again, you want to be the 'it' firm in your marketplace? Great! Let's do this. You just have to understand that it isn't going to happen tomorrow.&nbsp;Just as the example of going out in your first race and qualifiying, you need to set realisitc interim goals for yourself while always working toward your big goal.&nbsp;</p> <p><strong>The Right Mindset &amp; Expectations</strong></p> <p>Not seeing a huge ROI within 30 days does not equate to failure. Progress needs to be celebrated and you need to set milestones along the way to hit a realistic goal. You have to unserstand what it is going to take to get you to your goal. You can't hope for a huge result and just let things happen. You have to be purposeful.&nbsp;</p> <p><strong>Get Obsessed With Your Goal</strong></p> <p>Any successful&nbsp;athlete or business person with tell you, your goal has to consume you. Ask anyone you has ever competed in a long-distance triathlon, racing is an obsession not a hobby. Your&nbsp;breathe, sleep, eat, train and annoy people with your training. It's all-consuming. When is the last time a business goal had you that fired up?!?</p> <p><strong>Get a Coach!</strong></p> <p>Chances are, you are top-notch at what you do. For me, I am pretty darn good at building brands and helping people win big with digital marketing. I am not an insurance agent, an accountant, lawyer, etc. I rely heavily on a team of experts to help me grow my business. You need someone or a team who can bring you their expertise and keep you acountable to reaching your goal.</p> <p><strong>Support Team</strong></p> <p>Any triathlete (or human for that matter) can tell you that reaching the 'finish line' is not a selfish act. Yes, have to do the work and you are the one&nbsp;responsible on race day. However, everyone needs a support system. As you look at your business goals, you can't do it alone. Do you want to start a huge digital marketing push? You can't do that in a silo. You have to involve you team. Let them know what you want to do and involve them.&nbsp;</p> <p>Well there you have it. Are you willing to finally go all-in to reach your goal?</p> <p>Special shoutout to our favorite pro triathlete,&nbsp;<strong><a href="http://alyssagodesky.com">Alyssa Godesky</a>,</strong> for the inspiration for this post. She had a serious crash in her first race this season&nbsp;but didn't let it deter her. She had an outstanding season. Plus, seeing her recent posts while she is out in HI right now made us jealous...we mean....inspired.</p> <h2>The "Next Level"</h2> <p>As mentioned above, the way to really win is to be purposeful in your pursuits. &nbsp;Even if you are "doing marketing", are you doing it the right way or are you just guessing?</p> <p>If you answered 'just guessing' you are in the majority and when you are trying to attract new customers and delight your current ones, who wants to be in the majority? &nbsp;Planning and executing your inbound campaign correctly helps you stand out from your competition.</p> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <p>Click the image below to download your free guide to running an inbound marketing campaign like a pro!</p> </div> </div> </div> </div> </div> </div> </div> </div> <p><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=27734aa7-16ad-4435-a12a-6fcb2bd1dafa&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="DIY Inbound Marketing Guide" src="https://no-cache.hubspot.com/cta/default/424801/27734aa7-16ad-4435-a12a-6fcb2bd1dafa.png"></a>&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fthe-road-to-kona-is....hard&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Pro Tip Small Business Marketing Results Thu, 06 Oct 2016 12:58:47 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/the-road-to-kona-is....hard 2016-10-06T12:58:47Z What is the Difference Between Facebook and Instagram? https://info.adaptiveims.com/blog/what-is-the-difference-between-facebook-and-instagram <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/what-is-the-difference-between-facebook-and-instagram" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/EST..png" alt="What is the Difference Between Facebook and Instagram?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>I recently stepped out from behind client accounts and created <strong><a href="https://www.instagram.com/patricksitkins/">my personal Instagram</a></strong>. As usual, I'm typically way further behind when it comes to personal social media adoption. While I struggled with, "Do I need yet another platform to manage?", I finally caved. As I setup my account a question kept running through me head,&nbsp;"What is the difference between Facebook and Instagram?". My answer was weak at best. That inspired me to dive deeper into the platforms and give myself, as well as you, a good answer.&nbsp;</p> <p>First, as I've told clients for years, you don't have to be everywhere, but you need to at least understand what's available. No, not every company needs to be on Instagram, or Facebook, or even social media for that matter (very rare cases). However, you should at least explore emerging platforms to see if they could be viable for your business. Ok, let's dive deep...</p> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/EST..png?width=711&amp;name=EST..png" alt="what is the difference between facebook and instagram" width="711" title="what is the difference between facebook and instagram" style="width: 711px;"></p> <p>I recently stepped out from behind client accounts and created <strong><a href="https://www.instagram.com/patricksitkins/">my personal Instagram</a></strong>. As usual, I'm typically way further behind when it comes to personal social media adoption. While I struggled with, "Do I need yet another platform to manage?", I finally caved. As I setup my account a question kept running through me head,&nbsp;"What is the difference between Facebook and Instagram?". My answer was weak at best. That inspired me to dive deeper into the platforms and give myself, as well as you, a good answer.&nbsp;</p> <p>First, as I've told clients for years, you don't have to be everywhere, but you need to at least understand what's available. No, not every company needs to be on Instagram, or Facebook, or even social media for that matter (very rare cases). However, you should at least explore emerging platforms to see if they could be viable for your business. Ok, let's dive deep...</p> <h2>First Things First</h2> <p>As with any platform, you need to really understand its purpose and understand what the users want. Think about it. Have you seen those people who are the "poster child" of <a href="https://info.adaptiveims.com/blog/dont-commit-these-linkedin-photo-fails">LinkedIn photo fails</a>? How about the person who uses far <a href="https://info.adaptiveims.com/blog/how-to-effectively-use-hashtags-in-social-media-marketing">too many hashtags</a> on every single post? How about the company that auto-posts the exact same message across platforms as well as with the key employees all at the same exact time? It annoys you, it's distracting, and it makes you think that these individuals and companies&nbsp;just don't get it. Sadly, there are many who think social is social and you should post, post, post as much as possible. Instagram, like Facebook, LinkedIn, Twitter, etc. is its own unique platform. If Instagram was just like Facebook, then Facebook wouldn't have purchased it! Sure, there are some similarities, but the differences are what make them their own awesome network.&nbsp;</p> <h2>Facebook</h2> <p>Facebook still reigns supreme when it comes to its user base with 1.71 Billion (yes, Billion) active users. They also report that the average US consumer spends 40 minutes per day there. Here are some key functions of Facebook whether for personal or business use:</p> <ul> <li>Link sharing</li> <li>Curated Content</li> <li>Multiple ways to engage</li> <li>In-depth bio and personal/company information</li> <li>Events</li> <li>Groups</li> <li>Live video</li> </ul> <p>Facebook aims to connect its user base through sharing. It is a multimedia social network with a lot of great information, but also a lot of noise.</p> <p><strong>What is Facebook great for?</strong></p> <ul> <li>Sharing your original content</li> <li>Sharing others content</li> <li>Using different media</li> <li>Connecting with different demographics</li> <li>Promotion of events and content</li> <li>Advertising</li> </ul> <h2>Instagram</h2> <p>Instagram is all about&nbsp;capturing moments. Users interact with accounts in&nbsp;<strong>very different ways</strong> here than they do on Facebook. Some key differences:</p> <ul> <li>Photo and short videos only</li> <li>Focused on original content, not curation</li> <li>Users want to see authentic content more so than on Facebook. Again, it's about moments not looking up business information or doing research</li> <li>Limited ways to interact with accounts, however, engagement tends to be much higher</li> <li>It's all about mobile</li> </ul> <strong>Additionally,</strong> <br> <ul> <li>It's not about inspirational quotes, memes or funny things like eCards</li> <li>It's not about games, or Kickstarter&nbsp;campaigns or trying to get people to donate to your kid's school fundraiser</li> <li>It's about engagement and relationships</li> <li>It's all about the hashtags</li> <li>It's about being authentic and unique</li> <li>It's all about the absence of clutter</li> <li>The context is in the picture, not in the text (<a href="https://blogs.chapman.edu/smc/2014/05/02/facebook-vs-instagram-lets-compare-or-not/">check out the picture from Chapman University</a>. It shows this in practice and also shows the huge difference in engagement between the two platforms).</li> </ul> <img src="https://info.adaptiveims.com/hs-fs/hubfs/blogimage5.png?width=711&amp;height=542&amp;name=blogimage5.png" alt="blogimage5.png" width="711" height="542"> <br> <h2>My Opinion...</h2> <p>At first, I was a bit sceptical, and honestly thought I'd delete my new Instagram account after a week or so. I was thinking the same thing you are probably thinking right now - "Why would I follow everyone and every company on another platform? It will be redundant.". What I've found is that most users understand the difference between the platforms, as well as most good companies, which makes Instagram a totally different experience. A few Instagram take-aways:</p> <p><strong>Personal Basis</strong></p> <ul> <li>I don't feel the pressure to "Like" companies or causes just to appease friends and family. No one can send me a request!</li> <li>There is a lot less clutter since it is focused purely on images and short videos</li> <li>There is more of a personal connection because, as stated above, it's all about capturing life's moments. Sure, people manufacture what you see, but it feels much more authentic out there overall.</li> <li>I don't get angry! :) Without trending news, friends sharing links about The Kardashians, political rants, or shameless business promotions like before and after pictures,&nbsp;it makes going there a heck of a lot more enjoyable.&nbsp;</li> </ul> <p><strong>Business Perspective</strong></p> <ul> <li>It's a tougher platform to really do well with</li> <li>You can't hide behind sharing other's information or outsourcing and not caring</li> <li>You have to get seriously creative if you want to build an audience, and build one who cares about you</li> <li>You have a HUGE opportunity to crush your competition since so few are a) out there b) doing a good job&nbsp;</li> <li>You have the opportunity to connect with a whole new demographic</li> <li>It allows you to flex your creative muscle and "loosen your tie" up a bit and have fun an a more informal setting</li> </ul> <p>So, what do you think? Is Instagram for you? If you are out there, I'd <strong><a href="https://www.instagram.com/patricksitkins/">love to connect</a></strong>.</p> <p>Cheers!</p> <h2>Social Media 101 OnDemand!</h2> <p><span>Whether you are terrified or feel you have a decent grasp, "Social Media 101" teaches you the basics of social media. &nbsp;This session was designed for every individual in your agency, from CEO to intern. &nbsp;No matter your role or comfort level with social media, this exclusive webinar helps you and your team turn social media into a powerful communication and selling resource!</span></p> <p><span><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=6731cd64-dc6f-4f34-a44a-e583260ce5e2&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="Watch the Social 101 Webinar" src="https://no-cache.hubspot.com/cta/default/424801/6731cd64-dc6f-4f34-a44a-e583260ce5e2.png"></a></span></p> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fwhat-is-the-difference-between-facebook-and-instagram&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> social media marketing social media Tue, 27 Sep 2016 15:45:06 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/what-is-the-difference-between-facebook-and-instagram 2016-09-27T15:45:06Z Fall Insurance Marketing Tips https://info.adaptiveims.com/blog/fall-insurance-marketing-tips <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/fall-insurance-marketing-tips" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/33YSZF98M6.jpg" alt="33YSZF98M6.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you’re like me, the countdown to fall actually starts the countdown to next summer! But nonetheless, fall is coming…soon. And with it are a whole bunch of <strong><a href="https://info.adaptiveims.com/blog/11-insurance-agency-sales-marketing-ideas">new opportunities for marketing within your insurance agency.</a></strong></p> <h2>Fall Marketing Ideas for Your Insurance Agency</h2> <p><strong>Back to School Campaigns</strong></p> <ul> <li>While it may be too late in your area for a “Back to School” kick-off campaign, it’s still a great time to remind your clients of driving safety – especially when driving through school zones.</li> </ul> <ul> <li>It’s never a bad idea to hold a School Supplies Drive at your office. And let your clients and prospects know what you’re doing, when it is and whom it’s for.</li> </ul> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/33YSZF98M6.jpg?width=711&amp;height=474&amp;name=33YSZF98M6.jpg" alt="33YSZF98M6.jpg" width="711" height="474"></p> <p>If you’re like me, the countdown to fall actually starts the countdown to next summer! But nonetheless, fall is coming…soon. And with it are a whole bunch of <strong><a href="https://info.adaptiveims.com/blog/11-insurance-agency-sales-marketing-ideas">new opportunities for marketing within your insurance agency.</a></strong></p> <h2>Fall Marketing Ideas for Your Insurance Agency</h2> <p><strong>Back to School Campaigns</strong></p> <ul> <li>While it may be too late in your area for a “Back to School” kick-off campaign, it’s still a great time to remind your clients of driving safety – especially when driving through school zones.</li> </ul> <ul> <li>It’s never a bad idea to hold a School Supplies Drive at your office. And let your clients and prospects know what you’re doing, when it is and whom it’s for.</li> </ul> <p><strong>Football Season Campaigns</strong></p> <ul> <li>Show your colors and share it on your Social Media! Pro, College or local high school, it doesn’t matter! If you have Football Fridays snap some pictures and share them with your audience! You’ll probably gain some new followers!</li> </ul> <ul> <li>Share Tailgating Safety tips with your audience. Be sure to include a good recipe or two!</li> </ul> <ul> <li>Let your clients know about home safety when having Watch Parties at their homes. Don’t let a fun time be ruined by unsafe activities.</li> </ul> <ul> <li>And always remind your audience of the dangers of drinking while driving. Whether they’re celebrating a big win or drowning their sorrows after a loss, there’s always an alternative to getting behind the wheel after a couple of drinks. Let your audience know what those alternatives are. And if you insure any car services, now is a time to promote their services!</li> </ul> <p><strong>Fall Maintenance Tips</strong></p> <ul> <li>Create a campaign about how to prepare your home for fall and the coming winter. Let your audience know what they can do to minimize the effects of the coming colder weather.</li> </ul> <ul> <li>Highlight any of your clients that offer home maintenance services during your campaign. Not only are you helping your audience, but also your client “the contractor” will benefit as well – and probably remember you for it.</li> </ul> <p><strong>Holidays</strong></p> <p><em>Halloween</em></p> <ul> <li>Share Halloween Safety Tips with your audience.<br><br></li> <li>Offer a workshop to show parents how to make Halloween costumes safer (i.e. where to put reflective tape, making sure their kids can breathe well, etc.)<br><br></li> <li>Be sure to share pics from any Halloween costumes that show up at your office on your Social Media!<br><br></li> <li>Hold a Trick or Treat event at your office on the night of Halloween! Prepare goodie bags with your business cards in them to give out to kids and adults alike! Advertise in your local paper!<br><br></li> <li>If you want to get really brave, talk to your commercial clients about sponsoring a Trick or Treat walk in your local business district where all of the businesses hand out candy and promotions.&nbsp;</li> </ul> <p><em>Thanksgiving</em></p> <ul> <li>Take the opportunity to share travel tips with your clients and prospects, including how to keep their homes safe while they may be traveling over the long holiday weekend.<br><br></li> <li>Share fire safety tips with your audience – a turkey covered in baking soda to put out a grease fire is never good.<br><br></li> <li>Host a Canned Food Drive at your office and donate to a local food shelter. Make sure your clients and prospects know where they can bring their canned food items.<br><br></li> <li>Get a jump on Holiday cards! Consider sending Thanksgiving Cards rather than Christmas cards to your contacts!<br><br></li> <li>Is there a local Thanksgiving Day run in your area? Find out how you can sponsor it and what you can do to help.<br><br></li> <li>Share your grandma’s favorite Jell-O salad recipe – or another recipe that may be one of your favorites – to your Social Media sites.</li> </ul> <p>Get creative! This season has a lot to offer to help <strong><a href="https://info.adaptiveims.com/blog/insurance-marketing-basics">get people to notice your business</a></strong> and for you to be more involved in your community!</p> <h2>The "Next Level"</h2> <p>As mentioned above, the way to really win in today's marketing landscape is a diverse marketing mix. Even if you are "doing marketing", are you doing it the right way or are you just guessing?</p> <p>If you answered 'just guessing' you are in the majority and when you are trying to attract new customers and delight your current ones, who wants to be in the majority? &nbsp;Planning and executing your inbound campaign correctly helps you stand out from your competition.</p> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span>Click the image below to download your free guide to running an inbound marketing campaign like a pro!</span></p> <p><span><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=27734aa7-16ad-4435-a12a-6fcb2bd1dafa&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="DIY Inbound Marketing Guide" src="https://no-cache.hubspot.com/cta/default/424801/27734aa7-16ad-4435-a12a-6fcb2bd1dafa.png"></a></span></p> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Ffall-insurance-marketing-tips&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Insurance Agency Marketing Mon, 19 Sep 2016 14:54:48 GMT paula@adaptiveims.com (Paula Warden) https://info.adaptiveims.com/blog/fall-insurance-marketing-tips 2016-09-19T14:54:48Z Your Personal Brand Precedes You https://info.adaptiveims.com/blog/personal-brand-precedes-you <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/personal-brand-precedes-you" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/DeathtoStock_Creative_Community5.jpg" alt="DeathtoStock_Creative_Community5.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>During the writing of “<a href="http://www.adaptiveims.com/brandaid/">Brand Aid</a>”, we performed research to get an idea of how c-suite executives behave. We received over 6,000 responses to our survey on buying behaviors. The biggest takeaway from this survey was the fact that <strong>78% of the respondents indicated that they looked up sales people before meeting with them</strong>. That’s powerful information! This tells us that your reputation does in fact precede you. What people find, or don’t find, when they look you up begins to form their opinion of you long before you meet with them.</p> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/DeathtoStock_Creative_Community5.jpg?width=711&amp;height=474&amp;name=DeathtoStock_Creative_Community5.jpg" alt="DeathtoStock_Creative_Community5.jpg" width="711" height="474">During the writing of “<a href="http://www.adaptiveims.com/brandaid/">Brand Aid</a>”, we performed research to get an idea of how c-suite executives behave. We received over 6,000 responses to our survey on buying behaviors. The biggest takeaway from this survey was the fact that <strong>78% of the respondents indicated that they looked up sales people before meeting with them</strong>. That’s powerful information! This tells us that your reputation does in fact precede you. What people find, or don’t find, when they look you up begins to form their opinion of you long before you meet with them.</p> <p>The fact that 78% of executives are looking people up may give you a sense of joy or terror, but there is further research that really shows the importance of reputation management.&nbsp; There are several studies on this, but the stat generally states that of the people looking you up, about <strong>80%</strong> <strong>find something that changes their mind!&nbsp;</strong>This can be a huge problem or a massive opportunity.</p> <h2>REAL-LIFE EXAMPLE</h2> <p>My family and I relocated to Virginia a few years back. Once we made the decision, I began the search for a realtor; and I did what most of the population does - I started with Google. I performed a variety of searches, and visited a large number of websites. If I landed on an outdated or unresponsive site, I would immediately leave. After hours of research, I stumbled upon a very nice site. On the homepage they had a section highlighting their agents. I clicked.</p> <p>I began to read about Dawn. She is about my age. She was a collegiate athlete (my wife and I were collegiate athletes). She has two kids (we have two kids). Her father was in the Navy (my Father-in-law is retired Navy). See what was happening here? We found similarities and connected with her. I ended up contacting her, found her knowledgable, and eventually hired her. We hired her because her online and offline brand were consistent. &nbsp;</p> <p><strong>We hired HER - not her company</strong>.</p> <h2>TYING IT TOGETHER</h2> <p>So what does this have to do with your business? Everything.</p> <p>Another finding from our survey was that the individuals (read: employees) are researched first, then the company. The market today, <a href="https://info.adaptiveims.com/blog/personal-branding-what-you-can-learn-from-millennials">especially Millennials</a>, are more interested in dealing with individuals rather than big companies. The lesson? In today’s environment, it is imperative that companies highlight their employees. They must create a culture of promoting the brands of their people which will, in turn, strengthen the company brand.</p> <p>It is no longer acceptable to hide your people. Your potential customers are researching long before they contact you. You can help manage the brands of your people and your company, or you can be reactive and let others form an incorrect opinion of you. The choice is yours...</p> <p><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=175e8c50-9009-4394-a354-c548d232f56f&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="Protect Your Brand Today" src="https://no-cache.hubspot.com/cta/default/424801/175e8c50-9009-4394-a354-c548d232f56f.png"></a></p> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fpersonal-brand-precedes-you&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Personal Branding branding Tue, 06 Sep 2016 17:47:44 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/personal-brand-precedes-you 2016-09-06T17:47:44Z Personal Branding - What You Can Learn From Millennials https://info.adaptiveims.com/blog/personal-branding-what-you-can-learn-from-millennials <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/personal-branding-what-you-can-learn-from-millennials" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/Personal-Branding-Definition.png" alt="Personal-Branding-Definition.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h3></h3> <h3>What does it take to build a truly remarkable personal brand?</h3> <p>The concepts around personal branding have gained a lot of momentum recently, and for good reason. <a href="http://www.amazon.com/Brand-Aid-Control-Reputation--Before-Everyone/dp/0735205418/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1425679153&amp;sr=1-2&amp;keywords=brand+aid">Taking control of your reputation before everyone else does</a> is not only good practice, it is essential today. I have the good fortune of being inside the Millennial generation – I just squeaked in! I think this gives me a unique opportunity to understand older generations as well as my peer group. While personal branding is extremely important for seasoned professionals, it is typically a harder sell. The Millennial generation not only understands the importance, but we have the distinct advantage of growing up with technology and the social media aspects of life. While the aforementioned is certainly an advantage, it can also act as a huge hinderance in crafting a strong personal brand.</p> <h3><img src="https://info.adaptiveims.com/hs-fs/hubfs/Personal-Branding-Definition.png?width=711&amp;height=711&amp;name=Personal-Branding-Definition.png" alt="Personal-Branding-Definition.png" width="711" height="711"></h3> <h3>What does it take to build a truly remarkable personal brand?</h3> <p>The concepts around personal branding have gained a lot of momentum recently, and for good reason. <a href="http://www.amazon.com/Brand-Aid-Control-Reputation--Before-Everyone/dp/0735205418/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1425679153&amp;sr=1-2&amp;keywords=brand+aid">Taking control of your reputation before everyone else does</a> is not only good practice, it is essential today. I have the good fortune of being inside the Millennial generation – I just squeaked in! I think this gives me a unique opportunity to understand older generations as well as my peer group. While personal branding is extremely important for seasoned professionals, it is typically a harder sell. The Millennial generation not only understands the importance, but we have the distinct advantage of growing up with technology and the social media aspects of life. While the aforementioned is certainly an advantage, it can also act as a huge hinderance in crafting a strong personal brand.</p> <p>We see countless examples of online &amp; reality personalities rise up very quickly. We see these examples and often believe it’s easy to gain fame and fortune; that becoming a ‘somebody’ is as easy as showing up. The best personal brands, regardless of age, occupation, gender, or race all have one thing in common – <em>control</em>. You may scoff at that statement and point to controversial celebrities and think “They are a hot mess. They don’t have control.” Yes, while some <a href="http://nypost.com/2016/08/19/us-womens-soccer-is-totally-fed-up-with-hope-solo/">big name personal brands are out of control</a>, they certainly didn’t start that way, and in some cases being seemingly out of control was the plan all along.</p> <p>Let’s pause and define personal branding. While there is no one definition, the one I typically use is – <strong>what people think of you</strong>. As Jeff Bezos has famously said, “Your reputation is what people say about you when you aren’t in the room”. With that in mind, the message you are sending can be very clear &amp; powerful, or it can be very different than your intended brand. So how do you control your brand, instead of hoping to just be lucky and succeed? Here are 4 steps:</p> <h2>Current Brand</h2> <p>First, you need to really understand your brand in the market. What do friends, co-workers, family, and your online network think about you? What do your words, actions, dress, online persona, and all interactions say about you? If appropriate, ask people you trust to give you a real <strong><a href="http://info.theiionline.com/my-brand">personal brand evaluation</a></strong>.</p> <h2>Determine Future Brand</h2> <p>Once you understand your current brand, the next step is thinking about your long term and short term goals. Are you trying to get a job after school? Climb the corporate ladder? Get that guy/girl to notice you? Regardless of what you are striving for, your brand is going to either positively or negatively affect the outcome. You need to determine what attributes will help you reach your goal. Think about what you stand for, your values, and the value you provide others. From there, you can start the <strong><a href="http://info.theiionline.com/my-brand">process of crafting a clear brand message</a></strong>.</p> <h2>Build &amp; Break Plans</h2> <p>Additionally, you need to determine build &amp; break plans. What do you currently do that can be built upon to create a stronger brand? What do you need to stop doing immediately?</p> <h2>Consistency</h2> <p>Once you’ve determined your brand, you need to live it! Online, Offline, in a group, one-on-one, all day, everyday, as much as possible. Will you slip up? Sure! It’s human nature, and <a href="http://www.zywave.com/blogs/2015/05/12/personal-branding-roi/">perfection is not obtainable</a>. However, your brand needs to be consistent as much as possible. As an example, <a href="http://chelseakrost.com/author/patrick-sitkins/">Chelsea Krost</a> has carved out an extremely powerful brand. She is a voice and major resource for the Millennial generation. She is polished, precise, and approachable. Her content, interactions, and daily routine are focused on all of this. Did she tell me all that? No. It is the consistency in her brand sending that message loud and clear. You don’t see her talking about elderly care or quantum physics, and you never see her disheveled. Her message and appearance are consistent; and her audience rewards her for that by continuing to tune in. There is no confusion in what you get from her.</p> <h2>It's a Process...</h2> <p>Personal branding is a dynamic process. You can’t determine your brand once and expect it to be relevant long-term. You need to evaluate your effectiveness, monitor what others are saying and above all manage your platforms (social media, personal interactions, etc) to ensure you are controlling your reputation in the marketplace and not the other way around.</p> <h1>Need Help Defining and Managing Your Brand?</h1> <p>Our FREE Branding Assessment does just that, and more!</p> <p><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=7e54f508-b0b9-4108-9044-d8487126156a&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="Define Your Brand Today" src="https://no-cache.hubspot.com/cta/default/424801/7e54f508-b0b9-4108-9044-d8487126156a.png"></a></p> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fpersonal-branding-what-you-can-learn-from-millennials&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Personal Branding branding Mon, 22 Aug 2016 18:29:51 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/personal-branding-what-you-can-learn-from-millennials 2016-08-22T18:29:51Z Insurance Marketing Basics – What You Need and What You Don’t https://info.adaptiveims.com/blog/insurance-marketing-basics <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/insurance-marketing-basics" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/INsurance-Agency-Marketing.jpg" alt="INsurance-Agency-Marketing.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>We get people asking all the time – "What should I be doing to market my insurance agency better?"</p> <p>And THAT is a great question.</p> <p>There’s of course the minimum – and you’ve probably got them:</p> <ul> <li>Website</li> <li>Traditional media</li> <li>Membership to your local rotary.</li> </ul> <p>Because that’s what every viable agency has.</p> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/INsurance-Agency-Marketing.jpg?width=320&amp;name=INsurance-Agency-Marketing.jpg" alt="INsurance-Agency-Marketing.jpg" width="320" style="width: 320px; float: right;">We get people asking all the time – "What should I be doing to market my insurance agency better?"</p> <p>And THAT is a great question.</p> <p>There’s of course the minimum – and you’ve probably got them:</p> <ul> <li>Website</li> <li>Traditional media</li> <li>Membership to your local rotary.</li> </ul> <p>Because that’s what every viable agency has.</p> <p>But I’m sure that the folks that are asking me this question are asking because they want to be engaging in their marketplaces, appealing to their target client and expand their presence, and are looking to recruit top talent in their areas. If you are one of these agencies… here are some marketing basics for YOU to know. These are not what your industry/competitors are necessarily doing, rather what the marketplace is expecting of an insurance agency today. Below are some insurance marketing basics you can use now!</p> <h2>Website</h2> <p>(with a landing page for each department/service/campaign that you run)</p> <p>Holding a URL space just for clients to be able to get your phone number and address or where they can get a quote or turn in a claim is a great place to get started. But, if you really want to define your place in your niche and/or geographic market, be PRESENT. Give your clients and prospects a REASON to visit your site and stay there for a while</p> <h2>Blog</h2> <p>We get SO much resistance when we talk about blogging with insurance agencies And I can’t for the life of me figure out why! If you want to give your clients good and relevant information about who you are, what you do, and why they should care about insurance – WRITE ABOUT IT! If time is the issue – hire someone to write it for you, and post it for you, and monitor it for you. The dividends from this investment are invaluable. Not to mention an integral part of a content startegy if you are trying to 'rank on Google'.</p> <h2>Social Media - but doing it SOCIALLY</h2> <p><strong><a href="https://www.linkedin.com/company/adaptiveims?trk=biz-companies-cym">LinkedIn</a></strong></p> <p>Everybody who’s anybody needs a LinkedIn page for business. Communicate your strengths and talents and expand your network with a nice, professional profile. And your agency should have a company LinkedIn page where you (or someone in your office) posts or reposts relative, industry specific articles.</p> <p><strong><a href="https://www.facebook.com/adaptivemkg/">Facebook </a></strong></p> <p>Your agency should also have a Company Facebook Profile that gives pertinent information about the agency, but also shows your personality. You should post and repost industry information, but share your blog here, share your community activities here, and share what goes on around your office here. Post pictures of employees and their accomplishments. Share stories of client satisfaction. Give tips on how to handle local risk issues. Let Facebook be the smile and the handshake on the face of your business online!</p> <p><strong><a href="https://twitter.com/adaptiveims">Twitter </a></strong></p> <p>It’s a new digital world where 140 characters can say so much! Use your company twitter account to give tips and direct your audience to your blog.</p> <p><strong>YouTube</strong></p> <p>This one is a little more difficult, but not out of your reach! Create a channel (and start small) of clips and videos, informative shorts and other mobile media. You don’t have to “broadcast” your channel to be effective but you can use it to house the information that you share in your blogs and other social media posts.</p> <p><strong>Network Marketing</strong></p> <p>So much emphasis is put on social media networking today, that we oftentimes overlook the old school network. Yes, the days of mailers and postcards may be coming to an end as far as effectiveness goes. But our industry is a relationship based one and always will be. Get out in your community and get involved and make personal connections. This will only enhance your online presence as all those people you personally connect with go and look you up online.</p> <p>Don’t overload your staff or yourself with lots of direct mailers, elaborate videos, and pricey marketing tactics. Most of the items (outside of a well-designed website) are free. Your marketing strategy really takes your commitment and follow up to make your returns worthwhile.</p> <h2>The "Next Level"</h2> <p>As mentioned above, the way to really win in today's marketing landscape is a diverse marketing mix. Even if you are "doing marketing", are you doing it the right way or are you just guessing?</p> <p>If you answered 'just guessing' you are in the majority and when you are trying to attract new customers and delight your current ones, who wants to be in the majority? &nbsp;Planning and executing your inbound campaign correctly helps you stand out from your competition.</p> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span>Click below to download your free guide to running an inbound marketing campaign like a pro!</span></p> <a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=27734aa7-16ad-4435-a12a-6fcb2bd1dafa&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="DIY Inbound Marketing Guide" src="https://no-cache.hubspot.com/cta/default/424801/27734aa7-16ad-4435-a12a-6fcb2bd1dafa.png"></a> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Finsurance-marketing-basics&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Insurance Agency Marketing Tue, 16 Aug 2016 17:51:17 GMT paula@adaptiveims.com (Paula Warden) https://info.adaptiveims.com/blog/insurance-marketing-basics 2016-08-16T17:51:17Z ADAPTIVE BECOMES A GOLD TIER HUBSPOT CERTIFIED AGENCY PARTNER https://info.adaptiveims.com/blog/adaptive-becomes-a-gold-tier-hubspot-certified-agency-partner <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/adaptive-becomes-a-gold-tier-hubspot-certified-agency-partner" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/Charlottesville-HubSpot-Partner.png" alt="Charlottesville-HubSpot-Partner.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><strong>Charlottesville, VA: </strong><span style="font-weight: 400;">Today,</span> <span style="font-weight: 400;"><strong><a href="http://www.adaptiveims.com/">Adaptive</a></strong> announced that it has reached HubSpot’s Gold Tier as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners like Adaptive to grow their businesses through inbound software, services, and support.</span></p> <p><strong><img src="https://info.adaptiveims.com/hs-fs/hubfs/Charlottesville-HubSpot-Partner.png?width=711&amp;height=473&amp;name=Charlottesville-HubSpot-Partner.png" alt="Charlottesville-HubSpot-Partner.png" width="711" height="473">Charlottesville, VA: </strong><span style="font-weight: 400;">Today,</span> <span style="font-weight: 400;"><strong><a href="http://www.adaptiveims.com/">Adaptive</a></strong> announced that it has reached HubSpot’s Gold Tier as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners like Adaptive to grow their businesses through inbound software, services, and support.</span></p> <p><span style="font-weight: 400;"></span></p> <p><span style="font-weight: 400;">Of the announcement, HubSpot Channel Account Manager Frank Antonucci said, “We are thrilled to welcome Adaptive to HubSpot’s Gold Tier. Their savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from. Watching them transform their clients with inbound has been a rewarding experience!”</span></p> <p><span style="font-weight: 400;">Over the past two years, Adaptive has grown its business by incorporating inbound strategies to attract, engage, and delight customers. </span><span style="font-weight: 400;">Adaptive is a strategic branding and digital marketing firm focused on providing marketing solutions to professional financial service firms, active/endurance companies and professional athletes and speakers.</span><span style="font-weight: 400;"><br></span></p> <h2><span style="font-weight: 400;">Notable milestones and achievements include:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">20&nbsp;Clients currently utilizing the HubSpot platform</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Clients located across the United States and Canada</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Currently experiencing over 160% growth year-over-year</span></li> </ul> <h2>About Adaptive:</h2> <p><span style="font-weight: 400;">Adaptive prides itself on delivering marketing that creates personalized brands, thereby eliminating commoditization. Based locally in Charlottesville, VA with employees located across the United States and Europe. Adaptive’s core competencies are digital marketing, branding, website design, social media marketing, graphic design and marketing optimization with the <strong><a href="https://info.adaptiveims.com/blog/is-hubspot-right-for-your-company">HubSpot platform</a></strong>.</span></p> <h2>About HubSpot</h2> <p><span style="font-weight: 400;">HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. Recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies, HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, Sydney, Australia, and Portsmouth, NH. Learn more at&nbsp;</span><span style="font-weight: 400;"><a href="https://www.hubspot.com">www.hubspot.com</a><a href="https://www.hubspot.com/"></a></span></p> <h2>Is HubSpot Right for Your Company?</h2> <p><span>Do you want to attract more visitors, convert more leads and close more customers? If so, contact us for a </span><span class="_58cl">‪‎</span><span class="_58cm">HubSpot‬</span><span> demo.</span></p> <p><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=6ca8ce89-fb87-43c7-ab8a-a810d57846e4&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="Request Your Demo!" src="https://no-cache.hubspot.com/cta/default/424801/6ca8ce89-fb87-43c7-ab8a-a810d57846e4.png"></a></p> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2Fadaptive-becomes-a-gold-tier-hubspot-certified-agency-partner&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> HubSpot Tue, 09 Aug 2016 16:53:50 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/adaptive-becomes-a-gold-tier-hubspot-certified-agency-partner 2016-08-09T16:53:50Z 5 Ways to Make Your Marketing More Effective NOW! https://info.adaptiveims.com/blog/5-ways-to-make-your-marketing-more-effective-now <div class="hs-featured-image-wrapper"> <a href="https://info.adaptiveims.com/blog/5-ways-to-make-your-marketing-more-effective-now" title="" class="hs-featured-image-link"> <img src="https://info.adaptiveims.com/hubfs/OK.png" alt="5 Ways to Make Your Marketing More Effective NOW!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Chances are, your marketing &amp; sales activity are 'ok'. People aren't busting down your doors to do business with you, but things are going 'ok'. You probably have some basic necessities&nbsp;like a website, social media and other outreach methods like email marketing. But, is 'ok'&nbsp;<strong>really&nbsp;</strong>'ok'?</p> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/OK.png?width=320&amp;name=OK.png" title="OK.png" width="320" style="width: 320px; float: right;">Chances are, your marketing &amp; sales activity are 'ok'. People aren't busting down your doors to do business with you, but things are going 'ok'. You probably have some basic necessities&nbsp;like a website, social media and other outreach methods like email marketing. But, is 'ok'&nbsp;<strong>really&nbsp;</strong>'ok'?</p> <p><span style="text-decoration: underline;"><strong>Let's look at 5 ways to make your marketing more effective now:</strong></span></p> <h2>Audit Your Social Media</h2> <p>Social media is certainly a "must-have", not a "nice to have" today. The problem is most companies think having social media is the same as being effective on social media. Take the time to audit your accounts or even discover what accounts you have. I have countless stories of employees leaving a company where they left with total control of a facebook or twitter account which they set up on the company's behalf. Here's what you need to do today:</p> <ul> <li>Step one: ensure that you and your executive team are the only ones who have Admin access to your accounts</li> <li>Step two: look at your audience. Is it growing steadily? Is it truly your target market?</li> <li>Step three: analyze the content that resonates with your audience on different networks.&nbsp;</li> <li>Step four: understand your&nbsp;<strong>best</strong> network and commit to investing some time and energy there</li> </ul> <h2>Refocus Your Website</h2> <p>We've written pretty extensively on the <strong><a href="https://info.adaptiveims.com/blog/how-your-website-can-be-your-best-salesperson">why and how to create a responsive website</a></strong> that actually helps you generate leads. There are three main problems we see with most websites 1) they are stagnant brochures which are not mobile compliant 2) they are totally focused internally, not externally 3) they are doing nothing to attract new visitors and convert them into leads.&nbsp;Here are 5 questions to ask yourself to see if you need a website redesign. (<a href="https://info.adaptiveims.com/blog/five-questions-to-ask-before-doing-a-website-redesign">You can find a more in-depth post on this topic here</a>)</p> <ul> <li>What is wrong with your current site? What don't you like, what don't your employees like and what don't your visitors (clients and prospects) like?</li> <li>What are the goals of your site if you are to redo it?</li> <li>What features do other sites have that you love?</li> <li>Has your product or business changed in any way since your last refresh?</li> <li>How do you want the site to function?</li> </ul> <h2>Try Something New</h2> <p>Most companies adhere to the "laundry marketing" strategy (did I just start 'a thing'?) throw a bunch of worn out ideas in, swish them around, add the same 'stuff' and hope that brand new clothes come out. In other words, try the same stuff again and again, and hope that your results from those activities somehow produce great results 'this time'.&nbsp;</p> <p>If you are stuck buying lists and sending mailers hoping that your sales team actually&nbsp;follows up, then it's time to shake it up a bit. Instead of going all-in on digital marketing, why not try a simple idea like:</p> <ul> <li>Run a PPC campaign for one month</li> <li>Allocate under $100 to a Facebook ad to promote your business</li> <li>Search out an opportunity to write a guest article or Blog targeted at one of your niche focuses</li> <li>And if you are feeling really confident, try <strong><a href="https://info.adaptiveims.com/create-a-great-inbound-campaign">running your first full-blown inbound marketing campaign!</a>&nbsp;&lt;- we've got you covered with a free checklist</strong></li> </ul> <h2>Focus On, Or Delete Stagnant Accounts</h2> <p>This goes for both your personal and corporate social media accounts. If you or your company have an account which hasn't been posted to in over a month then it's time to really evaluate whether or not you should be there. As I've said many times,&nbsp;</p> <blockquote> <p><strong>"A stagnant account is more damaging to your brand than no presence at all."</strong></p> </blockquote> <h2>Get Personal</h2> <p>If your company is doing a pretty good job when it comes to all of the above, then this is the idea that will help you the most. There are several stats that prove content shared by employees gets numerous more times reach and interaction than company shared content. That makes sense. Just look at your company... Take one social network, we will use Facebook here. Look at your company total reach, then look at either your executive team or entire team's personal connections. My guess is that your&nbsp;<strong>individuals' reach&nbsp;</strong>far exceeds your&nbsp;company reach. Make an effort to share company-sponsored content via your personal (this can be LinkedIn exclusively) social media even once per week.&nbsp;</p> <p>After months of trying, we were finally able to get one of our clients onboard with this idea. &nbsp;In just one month of testing, their traffic went up over 100% and their leads went up over 300% month-over-month. Pretty compelling, right? We will be continuing this moving forward :).&nbsp;</p> <p><img src="https://info.adaptiveims.com/hs-fs/hubfs/Screen_Shot_2016-08-02_at_4.29.53_PM.png?width=1630&amp;height=844&amp;name=Screen_Shot_2016-08-02_at_4.29.53_PM.png" alt="" title="Screen_Shot_2016-08-02_at_4.29.53_PM.png" width="1630" height="844"></p> <h2>The "Next Level"</h2> <p>As mentioned above, the way to really win in today's marketing landscape is inbound marketing. Even if you are "doing inbound", are you doing it the right way or are you just guessing?</p> <p>If you answered 'just guessing' you are in the majority and when you are trying to attract new customers and delight your current ones, who wants to be in the majority? &nbsp;Planning and executing your inbound campaign correctly helps you stand out from your competition.</p> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span>Click below to download your free guide to running an inbound marketing campaign like a pro!</span></p> <p><span><a class="cta_button" href="https://info.adaptiveims.com/cs/ci/?pg=177d9639-b840-4c9b-963c-5fd14ce25414&amp;pid=424801&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="border-width: 0px; /*hs-extra-styles*/; " alt="DIY Inbound Marketing Guide" src="https://no-cache.hubspot.com/cta/default/424801/177d9639-b840-4c9b-963c-5fd14ce25414.png"></a></span></p> <p>&nbsp;</p> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=424801&amp;k=14&amp;r=https%3A%2F%2Finfo.adaptiveims.com%2Fblog%2F5-ways-to-make-your-marketing-more-effective-now&amp;bu=https%253A%252F%252Finfo.adaptiveims.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> inbound marketing social media marketing Digital Marketing Marketing Results Insurance Agency Marketing Tue, 02 Aug 2016 20:52:57 GMT patrick@adaptiveims.com (Patrick Sitkins) https://info.adaptiveims.com/blog/5-ways-to-make-your-marketing-more-effective-now 2016-08-02T20:52:57Z