The Chameleon - Adaptive Marketing Ideas For Your Business

What is the Difference Between Facebook and Instagram?

Posted by Patrick Sitkins on Sep 27, 2016 11:45:06 AM

I recently stepped out from behind client accounts and created my personal Instagram. As usual, I'm typically way further behind when it comes to personal social media adoption. While I struggled with, "Do I need yet another platform to manage?", I finally caved. As I setup my account a question kept running through me head, "What is the difference between Facebook and Instagram?". My answer was weak at best. That inspired me to dive deeper into the platforms and give myself, as well as you, a good answer. 

First, as I've told clients for years, you don't have to be everywhere, but you need to at least understand what's available. No, not every company needs to be on Instagram, or Facebook, or even social media for that matter (very rare cases). However, you should at least explore emerging platforms to see if they could be viable for your business. Ok, let's dive deep...

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Topics: social media marketing, social media

Social Media for Insurance Agencies - Why Do It?

Posted by Paula Warden on Jul 19, 2016 9:22:31 AM

If you are an executive in an insurance agency, you probably have the following:

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Topics: social media marketing, Insurance Agency Marketing, social media

Tips For Writing a Great Professional Bio

Posted by Patrick Sitkins on Jul 12, 2016 11:49:58 AM

If you have just one social media account, then you have the opportunity to create a compelling professional bio. Every social network (LinkedIn, Twitter, Facebook, etc) has space for you to tell others a little about yourself. Every network has different ways to do so, but regardless of the 'where', you need to know the 'why' and 'how'.

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Topics: Personal Branding, Brand Management, Brand Aid, social media

What Justin Timberlake's Tweet Can Teach You About Social Media

Posted by Patrick Sitkins on Jun 28, 2016 3:03:46 PM

Last evening, Jesse Williams took the stage at the BET Awards to accept the honor for humanitarian of the year. He accepted the award, not for himself, but as he stated in his politically charged speech:

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Topics: Personal Branding, social media

How Personality Adds Value to Your Social Media Strategy

Posted by Paula Warden on Jun 21, 2016 8:45:49 AM

Take some time to socialize.

You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”.

Sure you do. You just, well, think about it too much.

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Topics: social media marketing, social media

What Really Grinds My (marketing) Gears

Posted by Patrick Sitkins on Jun 17, 2016 1:49:58 PM

I recently had a twitter conversation with Mark Sephton which got a bit of notice from our networks. Mark started off with,

“I do not understand why people unfollow lots of people to make themselves look good... You risk harming your brand.”

To which I responded,

“Agree! Drives me crazy. Hate when someone follows and unfollows within a day or two. How about trying to actually be social.”

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Topics: social media marketing, social selling, social media