The Chameleon - Adaptive Marketing Ideas For Your Business

If you have just one social media account, then you have the opportunity to create a compelling professional bio. Every social network (LinkedIn, Twitter, Facebook, etc) has space for you to tell others a little about yourself. Every network has different ways to do so, but regardless of the 'where', you need to know the 'why' and 'how'.

If, like me, you grew up before the days of balance bikes, you remember the sheer joy and elation felt when you finally graduated to a big girl/boy bike and the training wheels went into storage. You spent days or weeks practicing on the carpet or in the grass, so you had a soft place to land if you fell, then you took it to the streets.  At this point, you were still not alone for you had those all important training wheels, as well as the loving and patient hand of a parent jogging behind you shouting promises to never let go!  Once you succeeded in building this foundation of comfort on the road and on the bike, the training wheels came off, but mom or dad was still jogging behind. Then, the day came when you turned around in a panic and realized Mom was down the road and Dad was jogging alongside with the video camera.  Of course, realizing you were alone, you teetered, tottered, then splat…your first bike-related road rash!  

Whether you are a Millennial nearing graduation and looking to enter the workforce, or a seasoned professional looking to up your game, personal branding has to be a part of your arsenal. While determining your current brand, developing a clear & powerful message and then maintaining it is hard work, you can dramatically improve what people think about you before they ever meet you.

Since posting this morning, GoDaddy pulled their puppy commercial from Sunday's rotation.  Click here for the full story.

If you’ve been living under a rock trying to recover from the chaos of the holidays, or if “Deflategate” is the only thing filling up your news feed these days, then let me bring you up to speed.  This weekend marks one of the biggest showdowns all year…the fight to see who reigns supreme until this time next year.  I am, of course, talking about the competition for best Super Bowl Commercial, which let’s be honest, is the only reason some people even tune in Sunday. This year, I am eagerly anticipating the debut of GoDaddy’s Puppy commercial, but not for reasons you may think.

My family and I recently returned from our 5th annual trip to Key West in early December. This tradition started when my wife and I went down for the 1st Annual Key West Triathlon (TRIKW), which also happened to be my first triathlon ever. Back then, it was just the two of us, but this trip has morphed into a full family excursion with 2 children in tow and in-laws joining. It is always great being back down in the keys, but it is a little sweeter now that we live in Virginia as opposed to just a few hours away in Jacksonville.