The Chameleon - Adaptive Marketing Ideas For Your Business

Ahhhh, 2016 is here. A time of renewal. A time to hit the reset button. A time to finally "get down to business", and accomplish the goals you've been wanting for so long. 

Another year of great content comes to a close. We, here at Adaptive, worked hard to bring you relevant information that you could use in your own marketing efforts. While some of our posts were a bit silly (like LinkedIn photo fails), they always had a purpose.

We have compiled our most popular posts from 2015. We hope you enjoy (or re-enjoy) them; and we look forward to outdoing ourselves in 2016.

Cheers!

Do you want to control your brand? Be intentional!

Changes to the platform have made it easier to control and promote your personal brand on Facebook. How? By giving you more control over what you highlight and what information you share across the network. Here are some changes that can have a big impact on how you present yourself.

We love doing strategic brand work. Whether it's taking an established brand and updating it, working on personal branding for executives, or creating branding for startups, it energizes us!

How to Start a Content Marketing Strategy - Let Go of Fear and Become Vulnerable

I was listening to the Elvis Duran Show on my way home from the pool this morning, and they were talking about National Nude Day. Before hearing this, I had no idea it was actually a recognized holiday. Did you? After returning home, a quick Google search tells me we sadly missed it, which means the show I was listening to was a rerun. By the way, mark you calendars for July 14th so you can celebrate or avoid this holiday at all costs. That is your decision. 

Lately I’ve become more and more frustrated with local companies. 

My family and I have lived in three different cities in the last three and a half years. Each time we move, we need to get to know a city and we always have basic questions. 

Where do we grocery shop? 

What are good family restaurants? 

What is there to do here? 

What are the best bike and running shops?

etc. etc. etc. 

Back by popular demand - LinkedIn Photo Fails! 

My original post 15 LinkedIn Profile Image Sins You May Be Making is still the most read post I've ever done. It was a lot of fun, but it also got people thinking hard about their presence on social media. 

The following examples are taken from actual profiles I have seen. As to not totally offend anyone, I recreated all of the image types. I hope you have as much fun reading this as I did creating it.

With marketing, there is almost never one correct answer. Most times, what works for one individual or company may not work exactly the same for another company - even in the same industry. There is certainly a try-test-adapt-try again methodology. Notice I said almost. If you are a professional, then listen up because your LinkedIn profile image may need help! There is really only one correct answer on what your profile image should be. It should be a clean, professional headshot of you. Period. This is one of the few times there is not another answer.

Marketing basics for small business are a vital part of the short and long-term success of the organization. You have the opportunity to see increased revenue and profitability by considering every function of marketing and the benefits reaped by creating a sound marketing plan around all 7 functions of marketing.

Marketing automation is a concept we’ve been hearing a lot about this year. Though the concept isn’t exactly new, the technology has come a long way since its start in the late 90s. Taking advantage of marketing automation can help your company become more efficient, capture more leads, and understand data on a more granular level. But what is marketing automation?

We are going green…and by that we mean heading to Dublin!

We are beyond excited to announce we acquired SiliconCloud! Since its founding in 2008, they have worked with clients in Europe and the United States providing consulting related to digital marketing, automation, lead generation, eCommerce, and a host of other services. 

With this, there are some MAJOR benefits awaiting our client base.