The Chameleon - Adaptive Marketing Ideas For Your Business

In order to eliminate frustrations and lack of results, marketing and sales have to work together.  Beginning with everyone being on the same page with the end goal, there are certain points that will greatly increase the likelihood of success for everyone.  Below are three ways to bridge the gap between digital marketing and sales.

First, May Showered Us With...News?

May was an entertaining month.

"The Rock" broke the World Record for the most rapid fire selfies, Beyonce fans showed their ongoing love of her with the viral #BeyonceAlwaysOnBeat, and Merriam Webster once again proved that we are living in a fast paced and adaptive world by adding words to the dictionary such as "WTF", "emoji", "click bait" and "photo bomb".

In all of this hard hitting news, we were able to sprinkle in some actual knowledge you can use! Here are the top digital marketing articles and posts from Adaptive during the month of May.

Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about planning for the future? The answer is to truly understand what motivates millenials to spend money and how they evaluate companies.

Millenials aren't Reckless. They are Mostly Broke.

This is the first generation to make less than their parents. Many of them are loaded down with student loa

Let's talk about being ADAPTIVE

Years ago I left my career as a consultant to the insurance industry to pursue my passion for marketing. I launched my first firm from scratch. It was a much different world back then...or was it?  I remember speaking with my wife about my new venture: We spoke about my plans, and I reassured her we would be able to buy diapers and groceries. She inquired, "Once you get clients setup and on Facebook, then what? Why would they continue to work with you?" I don't remember my exact response, but it was something along the lines of how the digital landscape changes constantly, and my goal was to keep my clients relevant. 

Fast forward to this week. If you've ever received an overview or spoken with us, then you've most likely heard our philosophy.

Why Adaptive?  With the speed at which information moves, the rapid increase in technologies, and the ever-changing ways to reach the market, there is only one constant - everything is changing...  What worked last year might not work today.  That tweet you are about to send has a shelf-life of 3 hours or so.  Google will throw all of us for another loop in a few months.  Facebook may actually declare itself a country.  Your next big marketing win may be a tech startup still in a garage with no name or backing.  We embrace these changes, stay on the leading edge with our clients and ensure their marketing strategy is cohesive and consistent no matter what the market throws at us.

You'll notice I put two points in bold and linked to them. Why? This week. Oh this week.

Let's review.

Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick.

Not a week goes by I don’t see both the good and bad in inbound marketing. We either work with, or have close relationships with, companies seeing remarkable results from their marketing. We also speak with companies that have a very bad view of marketing - and for good reason. Many of the frustrated companies are hoping for dramatic results, look at their activity and can’t understand why their results aren’t coming as planned. The problem most times, is their goals aren’t formally documented, and the activities are just that. There has to be a connection between your expected results and the plan to get there. Just because you have someone (internally or externally) doing marketing does not mean the results are going to magically appear. 

Whether you are a Millennial nearing graduation and looking to enter the workforce, or a seasoned professional looking to up your game, personal branding has to be a part of your arsenal. While determining your current brand, developing a clear & powerful message and then maintaining it is hard work, you can dramatically improve what people think about you before they ever meet you.

You're sitting there at your desk, head buried in the latest "to-do" from your task list, and you receive a marketing email with the subject line: "FREE MARKET STUDY AND INDUSTRY REPORT." Your eyes glaze over as you finish reading the Subject Line - and then: Click - Move to Trash. 

My neighborhood has those dog waste stations throughout. I don’t own a dog, but these seem to be handy stands. For about a month now, I’ve noticed one of those little black bags laying near the curb in one of my neighbor’s front yard. Every time I walk by with my family or go out for a run I see it. Week in and week out a bag of dog poop has been in their front yard. They are new to the neighborhood, so I have no idea if they own a dog or not. Regardless, I keep thinking, how could they not pick this up? It’s not overly gross or even that noticeable, but it’s still a plastic bag full of poop just laying there. I’ve hardly ever seen them out, and when I have they usually go straight from their front door to the car in the driveway.

HubSpot is an inbound marketing software platform helping companies attract visitors, convert leads, and close customers. If you are like most busy executives, I’ll get right to the bottom line by answering the question in the title - “to dominate your competition and finally start seeing visible results.” If that intrigued you at all, then you can either click here to get more information from us, or continue reading on.