Insurance Agency Executives, I'm speaking directly to you in this one.
Let's be honest. Insurance is not sexy. The outdated, stuffy and old school stereotypes that come with your profession, makes you sometimes question why you chose it at all. The cloud of mystery that surrounds the core of your business also makes it very hard to pepper in the pizzazz when it comes to marketing your products and services. Now, you and I both know that the insurance industry is, in reality, a very great business to be in. You can very positively impact your clients' lives, it takes a great deal of intelligence to be good at it, and it can also be very lucrative.