The Chameleon - Adaptive Marketing Ideas For Your Business

With marketing, there is almost never one correct answer. Most times, what works for one company may not work exactly the same for another company - even in the same industry. There is certainly a try-test-adapt-try again methodology. Notice I said almost. If you are a professional, then listen up because your LinkedIn profile image may need help! There is really only one correct answer on what your profile image should be. It should be a clean, professional headshot of you. Period. This is one of the few times there is not another answer.

My family and I recently returned from our 5th annual trip to Key West in early December. This tradition started when my wife and I went down for the 1st Annual Key West Triathlon (TRIKW), which also happened to be my first triathlon ever. Back then, it was just the two of us, but this trip has morphed into a full family excursion with 2 children in tow and in-laws joining. It is always great being back down in the keys, but it is a little sweeter now that we live in Virginia as opposed to just a few hours away in Jacksonville.

2014

I can not believe it has only been 6 months since we launched Adaptive. With all of the energy, sacrifice and investment that went into this, there were a few things that kept us highly motivated.

- Love and support of our families

- Our awesome client base

- Knowing that we were doing things the right way, and producing visible results

As we prepare to look forward to a New Year, I wanted to take a moment and re-visit some of the top branding & inbound marketing blogs of 2014. 

What

Before I go into how to use hashtags, let’s start with what they actually are.

“Using hashtags to categorize Tweets by keyword: Peo

ple use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.” - Twitter

Do you go all-in, or dip your toe in the water?

A lot of people and companies get caught up with how many fans, followers, and connections they have. While steadily increasing your network is important, don't judge your success on social media only by the size of your reach, but rather the quality of your connections.

In over ten years of working in sales and marketing I have yet to speak with a company that has said something along the lines of:

Small Business Saturday (Nov 29th) is almost here! This is a great opportunity for local businesses to attract customers and even band together with other local firms. While there are a lot of way to maximize your exposure for this event, many of them need advanced planning. So, if you have put off planning until now, but still want to maximize your exposure, here is one way to make the most of SBS. 

Before You Read The Post:

I am more excited about this post than anything I've written lately. This message will hopefully open your eyes to the infinite possibilities of Inbound Marketing. I poured a lot of passion into this one, and the final product is quite lengthy. So, if you are looking for the general idea and some quick hit advice then continue reading. I omitted a lot of the detail in this post to make it easily digestable. If you want the full story, then head on over to LinkedIn to get the full article. 

I would love your feedback on this one, so please leave comments or email me directly.

- Patrick Sitkins

Core Benefits Group - Michigan

Core Benefits is an insurance agency located in Michigan. They came to us with an immediate website redesign need. They had a firm build their site earlier this year, but it was launched with incomplete information, placeholder text, and irrelevant images. The site was a mess. The CEO needed a site that articulated their offering, and was more in alignment with their brand. He also needed it done quickly.