The Chameleon - Adaptive Marketing Ideas For Your Business

Patrick Sitkins

Founder & CEO of Adaptive. Excellence in Strategic Branding, Inbound Marketing, Reputation Management
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Recent Posts

Pro Tip Tuesday

Posted by Patrick Sitkins on Nov 4, 2014 10:26:00 AM

LinkedIn, above every other social network, is the #1 place you and your team should be. If there was ever a place to “go where the influencers go”, this is it! While most professionals joined LinkedIn, we see very few that set up their account properly. If you are looking for answers about how to use LinkedIn, here are a few things to do today, to enhance your online visibility.

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Topics: Pro Tip

Movember 2014

Posted by Patrick Sitkins on Nov 3, 2014 7:52:00 AM

#MovemberMovember

Movember (a portmanteau from the Australian-English diminutive word for "moustache", "mo", and "November") is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues, such as prostate cancer and other male cancers, and associated charities. The Movember Foundation runs the Movember charity event, housed at movember.com. The goal of Movember is to "change the face of men's health."[3]

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Topics: Adaptive News

Why It's Time To Rethink Your Marketing Department

Posted by Patrick Sitkins on Oct 29, 2014 8:07:00 AM

The air is turning cooler, the leaves are beginning to fall (in some places) and now your thoughts may be turning to...PLANNING! Can you believe it? Now that we are deep into Q4, your mind may be looking forward to 2015, and you are hopefully starting your strategic planning process. Before you dive in to your annual and marketing planning, let's address a big topic - your new marketing department. Yes, I said new. 

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Topics: Strategic marketing

Why Most B2B Marketing Strategies Fail

Posted by Patrick Sitkins on Oct 20, 2014 8:00:00 AM

Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the results.

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Topics: inbound marketing

A Branding Tribute to Landon Donovan

Posted by Patrick Sitkins on Oct 20, 2014 8:00:00 AM

Just as things in the sports world we starting to settle down after the tremendous sendoff of Derek Jeter, we stand once again at a moment in history. Tonight U.S. Soccer fans everywhere say goodbye to "The Captain", Landon Donovan. Donovan will suit up for the U.S. National Team for the last time this evening against Ecuador.

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Topics: Personal Branding

The Oakland A's Season Collapse & Timing in Marketing

Posted by Patrick Sitkins on Oct 20, 2014 8:00:00 AM

The Inbound Marketing Sales Funnel: Peaking Too Soon?

Any athlete or fan of sports understands the idea of ‘peaking’. This occurs when a team or individual athlete reaches the height of its potential in particular season. There are teams that peak right at the end of the season (we typically call them champions), those that peak too early (sorry A's fans, too soon?), and those that never do. Peaking at the right time can be the difference between hoisting a trophy at the end of the season or watching the game from your couch.

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Topics: inbound marketing

Adaptive IMS Becomes a HubSpot Certified Agency Partner

Posted by Patrick Sitkins on Oct 17, 2014 8:00:00 AM

Today, Adaptive Inbound Marketing Solutions, LLC (Adaptive) announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Topics: HubSpot, Adaptive News

How to Create Harmony Amongst Your Digital Marketing Assets

Posted by Patrick Sitkins on Oct 15, 2014 10:24:15 AM

HARMONY |ˈHÄRMƏNĒ| NOUN (PL. HARMONIES)

the combination of simultaneously sounded musical notes to produce chords and chord progressions having a pleasing effect: four-part harmony in the barbershop style | the note played on the fourth beat anticipates the harmony of the following bar.

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Topics: inbound marketing