The Chameleon - Adaptive Marketing Ideas For Your Business

Not a week goes by I don’t see both the good and bad in inbound marketing. We either work with, or have close relationships with, companies seeing remarkable results from their marketing. We also speak with companies that have a very bad view of marketing - and for good reason. Many of the frustrated companies are hoping for dramatic results, look at their activity and can’t understand why their results aren’t coming as planned. The problem most times, is their goals aren’t formally documented, and the activities are just that. There has to be a connection between your expected results and the plan to get there. Just because you have someone (internally or externally) doing marketing does not mean the results are going to magically appear. 

For those of you who didn’t grow up with my father, the golden rule simply states, “do onto others as you would have done onto you”. As I look around at companies today, all I see is the cracked foundation of the pedestal upon which the standard of client treatment once perched proudly. Sure, there are places you see patches where someone attempted to fix it and hold it together, but in the end the core continues to crumble as companies forget their clients are actual people, not cogs or numbers in a spreadsheet.

Whether you are a Millennial nearing graduation and looking to enter the workforce, or a seasoned professional looking to up your game, personal branding has to be a part of your arsenal. While determining your current brand, developing a clear & powerful message and then maintaining it is hard work, you can dramatically improve what people think about you before they ever meet you.

Recently, I find myself having a very similar conversation with many of our clients surrounding the topic of blogs so I figured, what better place to discuss the how-to’s of blogging, than in a blog!

You're sitting there at your desk, head buried in the latest "to-do" from your task list, and you receive a marketing email with the subject line: "FREE MARKET STUDY AND INDUSTRY REPORT." Your eyes glaze over as you finish reading the Subject Line - and then: Click - Move to Trash. 

There are multiple social media platforms popping up every day and entering our vernacular, from Snap Chat to Vine to Secret, and I am sure just typing this a new one came onto the scene, so how do you know if you are successful in this new landscape? For the purpose of leveraging social for business, I am going to focus on Facebook, Twitter, and LinkedIn, and define what success looks like in each, as well as provide one key tip!

My neighborhood has those dog waste stations throughout. I don’t own a dog, but these seem to be handy stands. For about a month now, I’ve noticed one of those little black bags laying near the curb in one of my neighbor’s front yard. Every time I walk by with my family or go out for a run I see it. Week in and week out a bag of dog poop has been in their front yard. They are new to the neighborhood, so I have no idea if they own a dog or not. Regardless, I keep thinking, how could they not pick this up? It’s not overly gross or even that noticeable, but it’s still a plastic bag full of poop just laying there. I’ve hardly ever seen them out, and when I have they usually go straight from their front door to the car in the driveway.

Since posting this morning, GoDaddy pulled their puppy commercial from Sunday's rotation.  Click here for the full story.

If you’ve been living under a rock trying to recover from the chaos of the holidays, or if “Deflategate” is the only thing filling up your news feed these days, then let me bring you up to speed.  This weekend marks one of the biggest showdowns all year…the fight to see who reigns supreme until this time next year.  I am, of course, talking about the competition for best Super Bowl Commercial, which let’s be honest, is the only reason some people even tune in Sunday. This year, I am eagerly anticipating the debut of GoDaddy’s Puppy commercial, but not for reasons you may think.

HubSpot is an inbound marketing software platform helping companies attract visitors, convert leads, and close customers. If you are like most busy executives, I’ll get right to the bottom line by answering the question in the title - “to dominate your competition and finally start seeing visible results.” If that intrigued you at all, then you can either click here to get more information from us, or continue reading on.