The Chameleon - Adaptive Marketing Ideas For Your Business

As I look at more and more websites it makes thinks about what makes a good/great website.  And really it just comes down to “just common sense”. Great website must have usability, in that it must work for customers, serve your purposes and be easy to use. If clients find your site difficult to use, they’ll avoid it, and yet there’s no single right approach to designing a website.

We are going green…and by that we mean heading to Dublin!

We are beyond excited to announce we acquired SiliconCloud! Since its founding in 2008, they have worked with clients in Europe and the United States providing consulting related to digital marketing, automation, lead generation, eCommerce, and a host of other services. 

With this, there are some MAJOR benefits awaiting our client base.

In order to eliminate frustrations and lack of results, marketing and sales have to work together.  Beginning with everyone being on the same page with the end goal, there are certain points that will greatly increase the likelihood of success for everyone.  Below are three ways to bridge the gap between digital marketing and sales.

First, May Showered Us With...News?

May was an entertaining month.

"The Rock" broke the World Record for the most rapid fire selfies, Beyonce fans showed their ongoing love of her with the viral #BeyonceAlwaysOnBeat, and Merriam Webster once again proved that we are living in a fast paced and adaptive world by adding words to the dictionary such as "WTF", "emoji", "click bait" and "photo bomb".

In all of this hard hitting news, we were able to sprinkle in some actual knowledge you can use! Here are the top digital marketing articles and posts from Adaptive during the month of May.

This past week I had the great fortune of attending multiple webinars offered by Qualtrics in celebration of CX Week. For those of you unaware of the abbreviation, CX is quite simply Client Experience.  Spending a week dedicated to this burgeoning hot topic I felt compelled to compile the following tips.  As we were reminded many times throughout the sessions, client experience applies to B2C and B2B companies alike; so these 3 tips work not only for client interaction, but for customer experience as well.

Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about planning for the future? The answer is to truly understand what motivates millenials to spend money and how they evaluate companies.

Millenials aren't Reckless. They are Mostly Broke.

This is the first generation to make less than their parents. Many of them are loaded down with student loa

If you’ve followed me through LinkedIn, you may notice I find inspiration for some of my posts listening to the priest during his homily. While I promise I am paying attention, my mind always seems to make great connections in the peaceful envelopment of Father’s words. The Sunday before last proved no different and even though I was visiting a different church, the lightening still struck! The homily focused on the difference between the day worker, the shepherd, and their commitment to the sheep.

Let's talk about being ADAPTIVE

Years ago I left my career as a consultant to the insurance industry to pursue my passion for marketing. I launched my first firm from scratch. It was a much different world back then...or was it?  I remember speaking with my wife about my new venture: We spoke about my plans, and I reassured her we would be able to buy diapers and groceries. She inquired, "Once you get clients setup and on Facebook, then what? Why would they continue to work with you?" I don't remember my exact response, but it was something along the lines of how the digital landscape changes constantly, and my goal was to keep my clients relevant. 

Fast forward to this week. If you've ever received an overview or spoken with us, then you've most likely heard our philosophy.

Why Adaptive?  With the speed at which information moves, the rapid increase in technologies, and the ever-changing ways to reach the market, there is only one constant - everything is changing...  What worked last year might not work today.  That tweet you are about to send has a shelf-life of 3 hours or so.  Google will throw all of us for another loop in a few months.  Facebook may actually declare itself a country.  Your next big marketing win may be a tech startup still in a garage with no name or backing.  We embrace these changes, stay on the leading edge with our clients and ensure their marketing strategy is cohesive and consistent no matter what the market throws at us.

You'll notice I put two points in bold and linked to them. Why? This week. Oh this week.

Let's review.

Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick.

If, like me, you grew up before the days of balance bikes, you remember the sheer joy and elation felt when you finally graduated to a big girl/boy bike and the training wheels went into storage. You spent days or weeks practicing on the carpet or in the grass, so you had a soft place to land if you fell, then you took it to the streets.  At this point, you were still not alone for you had those all important training wheels, as well as the loving and patient hand of a parent jogging behind you shouting promises to never let go!  Once you succeeded in building this foundation of comfort on the road and on the bike, the training wheels came off, but mom or dad was still jogging behind. Then, the day came when you turned around in a panic and realized Mom was down the road and Dad was jogging alongside with the video camera.  Of course, realizing you were alone, you teetered, tottered, then splat…your first bike-related road rash!