The Chameleon - Adaptive Marketing Ideas For Your Business

How to Effectively Market Financial Services to Millennials

Posted by Patrick Sitkins on May 11, 2015 6:00:00 PM


Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about planning for the future? The answer is to truly understand what motivates millenials to spend money and how they evaluate companies.

Millenials aren't Reckless. They are Mostly Broke.

This is the first generation to make less than their parents. Many of them are loaded down with student loa

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Topics: inbound marketing

Morning Roast: Why Most Marketing Strategies Fail

Posted by Patrick Sitkins on Apr 21, 2015 7:30:00 AM

Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick.

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Topics: inbound marketing, Strategic marketing

Conditional Inbound Marketing: Making If, Then Statements Work For You

Posted by Patrick Sitkins on Apr 6, 2015 6:30:00 PM

Not a week goes by I don’t see both the good and bad in inbound marketing. We either work with, or have close relationships with, companies seeing remarkable results from their marketing. We also speak with companies that have a very bad view of marketing - and for good reason. Many of the frustrated companies are hoping for dramatic results, look at their activity and can’t understand why their results aren’t coming as planned. The problem most times, is their goals aren’t formally documented, and the activities are just that. There has to be a connection between your expected results and the plan to get there. Just because you have someone (internally or externally) doing marketing does not mean the results are going to magically appear. 

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Topics: inbound marketing

Start Blogging Today with 3 Helpful Tips for Success

Posted by JC Costarino on Mar 16, 2015 5:26:33 PM

Recently, I find myself having a very similar conversation with many of our clients surrounding the topic of blogs so I figured, what better place to discuss the how-to’s of blogging, than in a blog!

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Topics: inbound marketing, Pro Tip

Is Email Marketing Still Relevant?

Posted by Patrick Sitkins on Mar 9, 2015 8:35:36 PM

You're sitting there at your desk, head buried in the latest "to-do" from your task list, and you receive a marketing email with the subject line: "FREE MARKET STUDY AND INDUSTRY REPORT." Your eyes glaze over as you finish reading the Subject Line - and then: Click - Move to Trash. 

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Topics: inbound marketing

Understand the Building Blocks of Social

Posted by JC Costarino on Mar 3, 2015 7:00:00 AM

There are multiple social media platforms popping up every day and entering our vernacular, from Snap Chat to Vine to Secret, and I am sure just typing this a new one came onto the scene, so how do you know if you are successful in this new landscape? For the purpose of leveraging social for business, I am going to focus on Facebook, Twitter, and LinkedIn, and define what success looks like in each, as well as provide one key tip!

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Topics: inbound marketing, social media marketing

Is HubSpot Right for Your Company?

Posted by Patrick Sitkins on Jan 21, 2015 6:00:00 AM

HubSpot is an inbound marketing software platform helping companies attract visitors, convert leads, and close customers. If you are like most busy executives, I’ll get right to the bottom line by answering the question in the title - “to dominate your competition and finally start seeing visible results.” If that intrigued you at all, then you can either click here to get more information from us, or continue reading on.

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Topics: inbound marketing

Rockbottom, Resolutions, and the 80/20 of Relationship Building

Posted by JC Costarino on Jan 8, 2015 7:52:58 AM

If you are like me, all you see flashing across your TV during commercial time, splashing through your various news feeds, or inundating your inbox is advertisements for gym memberships, top-of-the-line juicers, and a multitude of other items targeted at all those resolving to get healthy and lose weight this year.  These companies are brilliant because they know each January 1st the gym fills up with well-intentioned first-timers.  By February 1st, however, when the free personal training sessions end, or that top-of-the line juicer begins to collect dust, all the energy those companies spent on marketing is for not.

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Topics: inbound marketing, Small Business

Changes in Latitudes, Changes in Attitudes

Posted by Patrick Sitkins on Jan 2, 2015 8:00:00 AM

My family and I recently returned from our 5th annual trip to Key West in early December. This tradition started when my wife and I went down for the 1st Annual Key West Triathlon (TRIKW), which also happened to be my first triathlon ever. Back then, it was just the two of us, but this trip has morphed into a full family excursion with 2 children in tow and in-laws joining. It is always great being back down in the keys, but it is a little sweeter now that we live in Virginia as opposed to just a few hours away in Jacksonville.

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Topics: inbound marketing, Brand Management, Client Experience

Top Inbound Marketing Blogs of 2014

Posted by Patrick Sitkins on Dec 22, 2014 7:00:00 AM


I can not believe it has only been 6 months since we launched Adaptive. With all of the energy, sacrifice and investment that went into this, there were a few things that kept us highly motivated.

- Love and support of our families

- Our awesome client base

- Knowing that we were doing things the right way, and producing visible results

As we prepare to look forward to a New Year, I wanted to take a moment and re-visit some of the top branding & inbound marketing blogs of 2014. 

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Topics: inbound marketing, branding