---
title: The Chameleon - Adaptive's Blog | inbound marketing (2)
description: inbound marketing | Branding, Marketing and Website Tips & Tricks by Adaptive (2)
---
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# The Chameleon - Adaptive Marketing Ideas For Your Business
## [How to Effectively Market Financial Services to Millennials](https://info.adaptiveims.com/blog/how-to-effecitvely-market-financial-services-to-millennials)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on May 11, 2015 6:00:00 PM
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[](https://info.adaptiveims.com/blog/how-to-effecitvely-market-financial-services-to-millennials)
Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to **[professional financial services](http://www.adaptiveims.com/insurance/)**. So how do you get the attention of an entire demographic of people who don’t seem to care about planning for the future? The answer is to truly understand what motivates millenials to spend money and how they evaluate companies.
## Millenials aren't Reckless. They are Mostly Broke.
This is the first generation to make less than their parents. Many of them are loaded down with student loa
[Read More](https://info.adaptiveims.com/blog/how-to-effecitvely-market-financial-services-to-millennials)
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Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing)
## [Morning Roast: Why Most Marketing Strategies Fail](https://info.adaptiveims.com/blog/morning-roast-why-most-marketing-strategies-fail)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Apr 21, 2015 7:30:00 AM
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[](https://info.adaptiveims.com/blog/morning-roast-why-most-marketing-strategies-fail)
***Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick.***
[Read More](https://info.adaptiveims.com/blog/morning-roast-why-most-marketing-strategies-fail)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/morning-roast-why-most-marketing-strategies-fail#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [Strategic marketing](https://info.adaptiveims.com/blog/topic/strategic-marketing)
## [Conditional Inbound Marketing: Making If, Then Statements Work For You](https://info.adaptiveims.com/blog/conditional-inbound-marketing-making-if-then-statements-work-for-you)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Apr 6, 2015 6:30:00 PM
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[](https://info.adaptiveims.com/blog/conditional-inbound-marketing-making-if-then-statements-work-for-you)
Not a week goes by I don’t see both the good and bad in **[inbound marketing](https://www.linkedin.com/pulse/20141112195716-8843254-what-to-really-expect-with-inbound-marketing?trk=mp-reader-card)**. We either work with, or have close relationships with, companies seeing remarkable results from their marketing. We also speak with companies that have a very bad view of marketing - and for good reason. Many of the frustrated companies are hoping for dramatic results, look at their activity and can’t understand why their results aren’t coming as planned. The problem most times, is their goals aren’t formally documented, and the activities are just that. There has to be a connection between your expected results and the plan to get there. Just because you have someone (internally or externally) doing marketing does not mean the results are going to magically appear.
[Read More](https://info.adaptiveims.com/blog/conditional-inbound-marketing-making-if-then-statements-work-for-you)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/conditional-inbound-marketing-making-if-then-statements-work-for-you#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing)
## [Start Blogging Today with 3 Helpful Tips for Success](https://info.adaptiveims.com/blog/start-blogging-today-with-3-helpful-tips-for-success)
Posted by [JC Costarino](https://info.adaptiveims.com/blog/author/jc-costarino) on Mar 16, 2015 5:26:33 PM
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[](https://info.adaptiveims.com/blog/start-blogging-today-with-3-helpful-tips-for-success)
Recently, I find myself having a very similar conversation with many of our clients surrounding the topic of blogs so I figured, what better place to discuss the how-to’s of blogging, than in a blog!
[Read More](https://info.adaptiveims.com/blog/start-blogging-today-with-3-helpful-tips-for-success)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/start-blogging-today-with-3-helpful-tips-for-success#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [Pro Tip](https://info.adaptiveims.com/blog/topic/pro-tip)
## [Is Email Marketing Still Relevant?](https://info.adaptiveims.com/blog/is-email-marketing-still-relevant)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Mar 9, 2015 8:35:36 PM
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[](https://info.adaptiveims.com/blog/is-email-marketing-still-relevant)
You're sitting there at your desk, head buried in the latest "to-do" from your task list, and you receive a marketing email with the subject line: "FREE MARKET STUDY AND INDUSTRY REPORT." Your eyes glaze over as you finish reading the Subject Line - and then: Click - Move to Trash.
[Read More](https://info.adaptiveims.com/blog/is-email-marketing-still-relevant)
1 Comment [Click here to read/write comments](https://info.adaptiveims.com/blog/is-email-marketing-still-relevant#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing)
## [Understand the Building Blocks of Social](https://info.adaptiveims.com/blog/understand-the-building-blocks-of-social)
Posted by [JC Costarino](https://info.adaptiveims.com/blog/author/jc-costarino) on Mar 3, 2015 7:00:00 AM
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[](https://info.adaptiveims.com/blog/understand-the-building-blocks-of-social)
There are multiple social media platforms popping up every day and entering our vernacular, from Snap Chat to Vine to Secret, and I am sure just typing this a new one came onto the scene, so how do you know if you are successful in this new landscape? For the purpose of leveraging social for business, I am going to focus on Facebook, Twitter, and LinkedIn, and define what success looks like in each, as well as provide one key tip!
[Read More](https://info.adaptiveims.com/blog/understand-the-building-blocks-of-social)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/understand-the-building-blocks-of-social#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [social media marketing](https://info.adaptiveims.com/blog/topic/social-media-marketing)
## [Is HubSpot Right for Your Company?](https://info.adaptiveims.com/blog/is-hubspot-right-for-your-company)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Jan 21, 2015 6:00:00 AM
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[](https://info.adaptiveims.com/blog/is-hubspot-right-for-your-company)
HubSpot is an inbound marketing software platform helping companies attract visitors, convert leads, and close customers. If you are like most busy executives, I’ll get right to the bottom line by answering the question in the title - **“to dominate your competition and ****finally**** start seeing visible results.”** If that intrigued you at all, then you can either [click here to get more information from us](https://info.adaptiveims.com/request-your-hubspot-demo-today), or continue reading on.
[Read More](https://info.adaptiveims.com/blog/is-hubspot-right-for-your-company)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/is-hubspot-right-for-your-company#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing)
## [Rockbottom, Resolutions, and the 80/20 of Relationship Building](https://info.adaptiveims.com/blog/make-this-one-resolution-stick)
Posted by [JC Costarino](https://info.adaptiveims.com/blog/author/jc-costarino) on Jan 8, 2015 7:52:58 AM
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[](https://info.adaptiveims.com/blog/make-this-one-resolution-stick)
If you are like me, all you see flashing across your TV during commercial time, splashing through your various news feeds, or inundating your inbox is advertisements for gym memberships, top-of-the-line juicers, and a multitude of other items targeted at all those resolving to get healthy and lose weight this year. These companies are brilliant because they know each January 1st the gym fills up with well-intentioned first-timers. By February 1st, however, when the free personal training sessions end, or that top-of-the line juicer begins to collect dust, all the energy those companies spent on marketing is for not.
[Read More](https://info.adaptiveims.com/blog/make-this-one-resolution-stick)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/make-this-one-resolution-stick#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [Small Business](https://info.adaptiveims.com/blog/topic/small-business)
## [Changes in Latitudes, Changes in Attitudes](https://info.adaptiveims.com/blog/changes-in-latitudes-changes-in-attitudes)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Jan 2, 2015 8:00:00 AM
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[](https://info.adaptiveims.com/blog/changes-in-latitudes-changes-in-attitudes)
My family and I recently returned from our 5th annual trip to Key West in early December. This tradition started when my wife and I went down for the 1st Annual Key West Triathlon (TRIKW), which also happened to be my first triathlon ever. Back then, it was just the two of us, but this trip has morphed into a full family excursion with 2 children in tow and in-laws joining. It is always great being back down in the keys, but it is a little sweeter now that we live in Virginia as opposed to just a few hours away in Jacksonville.
[Read More](https://info.adaptiveims.com/blog/changes-in-latitudes-changes-in-attitudes)
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Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [Brand Management](https://info.adaptiveims.com/blog/topic/brand-management), [Client Experience](https://info.adaptiveims.com/blog/topic/client-experience)
## [Top Inbound Marketing Blogs of 2014](https://info.adaptiveims.com/blog/top-inbound-marketing-blogs-of-2014)
Posted by [Patrick Sitkins](https://info.adaptiveims.com/blog/author/patrick-sitkins) on Dec 22, 2014 7:00:00 AM
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[](https://info.adaptiveims.com/blog/top-inbound-marketing-blogs-of-2014)
---
## 2014
I can not believe it has only been 6 months since we launched Adaptive. With all of the energy, sacrifice and investment that went into this, there were a few things that kept us highly motivated.
- Love and support of our families
- Our awesome client base
- Knowing that we were doing things the right way, and producing visible results
As we prepare to look forward to a New Year, I wanted to take a moment and re-visit some of the top branding & inbound marketing blogs of 2014.
[Read More](https://info.adaptiveims.com/blog/top-inbound-marketing-blogs-of-2014)
0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/top-inbound-marketing-blogs-of-2014#comments-listing)
Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [branding](https://info.adaptiveims.com/blog/topic/branding)
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