Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about planning for the future? The answer is to truly understand what motivates millenials to spend money and how they evaluate companies.
Millenials aren't Reckless. They are Mostly Broke.
This is the first generation to make less than their parents. Many of them are loaded down with student loa