--- title: The Chameleon - Adaptive's Blog | Patrick Murphy description: Branding, Marketing and Website Tips & Tricks by Adaptive --- 980-275-2253 [info@adaptiveims.com](mailto:info@adaptiveims.com) - [Facebook](https://www.facebook.com/adaptiveims) - [Twitter](https://twitter.com/AdaptiveIMS) - [Google](https://plus.google.com/115321561753968879446/posts) - [RSS](https://info.adaptiveims.com/blog/rss.xml) [![Adaptive](https://info.adaptiveims.com/hs-fs/hubfs/Images-Adaptive-Dec2015/header-logo.png?width=320&name=header-logo.png "Adaptive")](http://www.adaptiveims.com/) - [Home](http://www.adaptiveims.com) - [About](http://www.adaptiveims.com/about-2/) - [Executive Team](http://www.adaptiveims.com/what-we-do/#) - [Patrick Sitkins](http://www.adaptiveims.com/patrick-sitkins/) - [JC](http://www.adaptiveims.com/jc/) - [Testimonials](http://www.adaptiveims.com/adaptive-testimonials/) - [“Brand Aid”](http://www.adaptiveims.com/brandaid/) - [Marketing Expertise](http://www.adaptiveims.com/yeah-were-kind-of-a-big-deal/) - [What We Can Do](http://www.adaptiveims.com/what-we-do/) - [Free Tools](http://www.adaptiveims.com/free-marketing-tools/) - [Blog](https://info.adaptiveims.com/blog) - [Instant Help](http://www.adaptiveims.com/instant-help/) - [Contact](http://www.adaptiveims.com/contact/) # The Chameleon - Adaptive Marketing Ideas For Your Business ## Patrick Murphy ![](https://info.adaptiveims.com/hubfs/Murph.jpg) Find me on: ### Recent Posts ## [What Is Your Marketing Plan Missing?](https://info.adaptiveims.com/blog/what-is-your-marketing-plan-missing) Posted by [Patrick Murphy](https://info.adaptiveims.com/blog/author/patrick-murphy) on Aug 5, 2015 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hubfs/ING_17215_10332-947934-edited.jpg)](https://info.adaptiveims.com/blog/what-is-your-marketing-plan-missing) ## Your marketing plan should be about people and your products Marketing is about people. A good marketer will find out what the company’s customers want, target the right audience, and discover or formulate the benefits that make a product or service unique. If your business, large or small, does not offer something exceptional, you are just selling something that customers can get elsewhere easily. If you want your business to succeed, you must offer something your competition doesn’t. [Read More](https://info.adaptiveims.com/blog/what-is-your-marketing-plan-missing) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/what-is-your-marketing-plan-missing#comments-listing) Topics: [Strategic marketing](https://info.adaptiveims.com/blog/topic/strategic-marketing), [Marketing Optimization](https://info.adaptiveims.com/blog/topic/marketing-optimization) ## [How to Determine What Your Customers Want](https://info.adaptiveims.com/blog/how-to-determine-what-your-customers-want) Posted by [Patrick Murphy](https://info.adaptiveims.com/blog/author/patrick-murphy) on Jul 9, 2015 1:37:45 PM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hubfs/Screen_Shot_2015-07-09_at_11.26.07_AM.png)](https://info.adaptiveims.com/blog/how-to-determine-what-your-customers-want) Business-to-business marketing has changed. In the old days, customers couldn’t use the Internet to evaluate buying options. They went directly to vendors for information. A vendor’s sales representatives cultivated relationships with their customers, and crafted their pitch based on individual customer’s needs and goals. Today, **B2B customers usually complete more than 60% of their product and purchase evaluation process before they ever contact a salesperson**. By visiting vendor websites and reading online user forums, they eliminate many vendors without ever talking to them. [Read More](https://info.adaptiveims.com/blog/how-to-determine-what-your-customers-want) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/how-to-determine-what-your-customers-want#comments-listing) Topics: [inbound marketing](https://info.adaptiveims.com/blog/topic/inbound-marketing), [Digital Marketing](https://info.adaptiveims.com/blog/topic/digital-marketing) ## [How to Use Social Media to Sell](https://info.adaptiveims.com/blog/how-to-use-social-media-to-sell) Posted by [Patrick Murphy](https://info.adaptiveims.com/blog/author/patrick-murphy) on Jun 15, 2015 5:30:00 PM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hubfs/USED_DeathtoStock_NotStock7.jpg)](https://info.adaptiveims.com/blog/how-to-use-social-media-to-sell) ## The Sales Potential from Social Media Of necessity, today’s B2C or B2B sales or marketing professionals must be proficient at “social selling.” Social media’s current audience of 1.48 billion consumers continues to expand daily. If you can connect with only “one-tenth of one percent” of this audience, you reach a million consumers at minimal expense, since you can use most social media for free. [Read More](https://info.adaptiveims.com/blog/how-to-use-social-media-to-sell) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/how-to-use-social-media-to-sell#comments-listing) Topics: [social media marketing](https://info.adaptiveims.com/blog/topic/social-media-marketing) ## [Excuse me, is that your website?](https://info.adaptiveims.com/blog/excuse-me-is-that-your-website) Posted by [Patrick Murphy](https://info.adaptiveims.com/blog/author/patrick-murphy) on Jun 3, 2015 4:37:21 PM - [Tweet](https://twitter.com/share) [![](https://info.adaptiveims.com/hubfs/DSCF1860.jpg)](https://info.adaptiveims.com/blog/excuse-me-is-that-your-website) As I look at more and more websites it makes thinks about what makes a good/great website.  And really it just comes down to “just common sense”. Great website must have usability, in that it must work for customers, serve your purposes and be easy to use. If clients find your site difficult to use, they’ll avoid it, and yet there’s no single right approach to designing a website. [Read More](https://info.adaptiveims.com/blog/excuse-me-is-that-your-website) 0 Comments [Click here to read/write comments](https://info.adaptiveims.com/blog/excuse-me-is-that-your-website#comments-listing) Topics: [Websites](https://info.adaptiveims.com/blog/topic/websites) [All posts](https://info.adaptiveims.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [inbound marketing (29)](https://info.adaptiveims.com/blog/topic/inbound-marketing) - [social media marketing (17)](https://info.adaptiveims.com/blog/topic/social-media-marketing) - [Client Experience (12)](https://info.adaptiveims.com/blog/topic/client-experience) - [Personal Branding (12)](https://info.adaptiveims.com/blog/topic/personal-branding) - [Digital Marketing (11)](https://info.adaptiveims.com/blog/topic/digital-marketing) - [Pro Tip (11)](https://info.adaptiveims.com/blog/topic/pro-tip) - [branding (7)](https://info.adaptiveims.com/blog/topic/branding) - [social media (6)](https://info.adaptiveims.com/blog/topic/social-media) - [Brand Management (5)](https://info.adaptiveims.com/blog/topic/brand-management) - [Insurance Agency Marketing (5)](https://info.adaptiveims.com/blog/topic/insurance-agency-marketing) - [Marketing 101 (5)](https://info.adaptiveims.com/blog/topic/marketing-101) - [Websites (5)](https://info.adaptiveims.com/blog/topic/websites) - [Adaptive News (4)](https://info.adaptiveims.com/blog/topic/adaptive-news) - [Marketing Results (4)](https://info.adaptiveims.com/blog/topic/marketing-results) - [Small Business (4)](https://info.adaptiveims.com/blog/topic/small-business) - [HubSpot (3)](https://info.adaptiveims.com/blog/topic/hubspot) - [Strategic marketing (3)](https://info.adaptiveims.com/blog/topic/strategic-marketing) - [Marketing Automation (2)](https://info.adaptiveims.com/blog/topic/marketing-automation) - [Marketing Optimization (2)](https://info.adaptiveims.com/blog/topic/marketing-optimization) - [Brand Aid (1)](https://info.adaptiveims.com/blog/topic/brand-aid) - [Case Study (1)](https://info.adaptiveims.com/blog/topic/case-study) - [Women in Business (1)](https://info.adaptiveims.com/blog/topic/women-in-business) - [social selling (1)](https://info.adaptiveims.com/blog/topic/social-selling) see all - [Facebook](https://www.facebook.com/adaptiveims) - [Twitter](https://twitter.com/AdaptiveIMS) - [Google](https://plus.google.com/115321561753968879446/posts) - [RSS](https://info.adaptiveims.com/blog/rss.xml) Designed by [Adaptive](http://www.elegantthemes.com) | Powered by [Adaptive](http://www.wordpress.org)