Marketing is about people. A good marketer will find out what the company’s customers want, target the right audience, and discover or formulate the benefits that make a product or service unique. If your business, large or small, does not offer something exceptional, you are just selling something that customers can get elsewhere easily. If you want your business to succeed, you must offer something your competition doesn’t.
Business-to-business marketing has changed. In the old days, customers couldn’t use the Internet to evaluate buying options. They went directly to vendors for information. A vendor’s sales representatives cultivated relationships with their customers, and crafted their pitch based on individual customer’s needs and goals. Today, B2B customers usually complete more than 60% of their product and purchase evaluation process before they ever contact a salesperson. By visiting vendor websites and reading online user forums, they eliminate many vendors without ever talking to them.
Topics: inbound marketing, Digital Marketing
Of necessity, today’s B2C or B2B sales or marketing professionals must be proficient at “social selling.” Social media’s current audience of 1.48 billion consumers continues to expand daily. If you can connect with only “one-tenth of one percent” of this audience, you reach a million consumers at minimal expense, since you can use most social media for free.
Topics: social media marketing
As I look at more and more websites it makes thinks about what makes a good/great website. And really it just comes down to “just common sense”. Great website must have usability, in that it must work for customers, serve your purposes and be easy to use. If clients find your site difficult to use, they’ll avoid it, and yet there’s no single right approach to designing a website.
Topics: Websites