The Chameleon - Adaptive Marketing Ideas For Your Business

October 31 is quickly approaching. And as your company prepares for "Halloween Central" at your office, your mind is thinking about the end of the 3rd Fiscal Quarter...isn't it?

If you're like most companies, your final 3 months of the year are insanely busy. Like a lot of our professional service clients, you are busy with the bulk of your accounts having 1/1 renewals, the last quarter is a flurry of underwriting, renewal meetings, presentations, proposals and fingers-crossed the "other guy" doesn't come in with a lower quote.

But pause, take a minute to breathe, and plan out your marketing strategy for this quarter. Just because the service activity level picks up doesn't mean your marketing and prospecting fall off. Here's how to make a final push for a strong 4th quarter that can add more revenue to your bottom line not just this year, but into 2017 as well.

If you’re like me, the countdown to fall actually starts the countdown to next summer! But nonetheless, fall is coming…soon. And with it are a whole bunch of new opportunities for marketing within your insurance agency.

Fall Marketing Ideas for Your Insurance Agency

Back to School Campaigns

• While it may be too late in your area for a “Back to School” kick-off campaign, it’s still a great time to remind your clients of driving safety – especially when driving through school zones.

• It’s never a bad idea to hold a School Supplies Drive at your office. And let your clients and prospects know what you’re doing, when it is and whom it’s for.

We get people asking all the time – "What should I be doing to market my insurance agency better?"

And THAT is a great question.

There’s of course the minimum – and you’ve probably got them:

• Website
• Traditional media
• Membership to your local rotary.

Because that’s what every viable agency has.

If you are an executive in an insurance agency, you probably have the following:

Take some time to socialize.

You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”.

Sure you do. You just, well, think about it too much.