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Social Media for Insurance Agencies - Why Do It?

Posted by Paula Warden on Jul 19, 2016 9:22:31 AM
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19.jpgIf you are an executive in an insurance agency, you probably have the following:

  • A great looking website
  • A social media presence
  • Maybe some cool videos
You might think you are on par, or even much better than your competition. The problem - you are like most insurance agencies

Simply having the above mentioned is now standard and even expected for B2B organizations. A lot of executives see social media as a neccessary evil - something they have to do, but something they hate doing themselves. So, what are you doing to ensure that you stand out from your competition?

Social Media for Insurance Agencies - Why Do It?

We understand the struggles that you most likely face when it comes to differentiation, digital marketing and creating remarkable content.  Things you should ask yourself when evaluating your current social media strategy:

How am I truly differentiating myself from my competition?

Is my content consistent and remarkable?

Is my content unique?

How involved am I with the administration of my strategy?

8 Compelling Reasons to Use Social Media

  • Build your brand and differentiate
  • Take control of your reputation before everyone else does!
  • Build trust in your agency brand
  • Build up the personal brands of your client-facing team
  • Gain valuable customer insights
  • Increase customer and market engagement with your agency
  • Increase website traffic (if done properly) which can ultimately lead to increased leads
  • Allows you to target your ideal audience

You're Not Alone

If you’re struggling to answer any of the questions above or need help developing a strategy, we recommend partnering with a firm that can help you further enhance your strategy.  At Adaptive, we have developed a one-of-a-kind program and network to assist with your program. It's a program designed to enhance your current marketing platform & technology, not replace it.

We say….when it comes to your social media strategy: if you’re going to do it at all, you might as well do it right.

Why Adaptive?

Adaptive is a strategic branding and inbound marketing firm focused on providing their clients “marketing solutions, not shortcuts”.  They are not a firm that simply ‘checks the boxes’, and by deploying the right mix and timing of tactics they produce remarkable and tangible results for their clients. Adaptive was founded by Patrick Sitkins, and since their inception they have built their business with a majority of their client base being high-performing insurance agencies.

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Topics: social media marketing, Insurance Agency Marketing, social media