The Chameleon - Adaptive Marketing Ideas For Your Business

Creating a sound marketing strategy is one of many things on most company's "to-do" or "improvement" list. It can be a daunting task and one that, if not taken seriously, can have detrimental results since consumers are relying more and more on the availability of information and products in the digital world. 

The following list are some digital marketing basics that can serve as a sound jumping off point, or a good reminder as you evaluate your strategy.

The ABC's

When I was in college I worked at a bicycle shop as a mechanic, salesman and all around bike shop employee. During my time there the manager, Andre, stressed the importance of routine in daily tasks, especially when it came to building bikes. The first time I built one it took me close to 2 hours to complete, from unpackaging to meticulously placing the bike shop sticker on the seat after a test ride. Andre suggested a routine for building bikes: start at the front of the bike and work back, thus ensuring I didn’t miss tightening each bolt to their torque specification and toed the brakes appropriately. As I progressed through this process time and time again, my build time for a standard mountain bike went from 2 hours to just under an hour - from boxed up to on the floor ready to ride and sell.

“Caddy held me and I could hear us all, and the darkness, and something I could smell. And then I could see the windows, where the trees were buzzing. Then the dark began to go in smooth, bright shapes, like it always does, even when Caddy says that I have been asleep.”

Marketing basics for small business are a vital part of the short and long-term success of the organization. You have the opportunity to see increased revenue and profitability by considering every function of marketing and the benefits reaped by creating a sound marketing plan around all 7 functions of marketing.

Imagine this…you arrive at the airport, with just enough incredibly productive time before your next flight. You head off to your gate, only to receive a call from the airline letting you know your gate moved, so you keep on trekking.  You sit down, plug-in, and hone in on your to-do list.  Fingers flying across the keys, head softly nodding to the ever-present music in your headphones, when BOOM…everything around you goes dark and the dreaded battery low indicator starts flashing again!