--- title: The Tortoise vs. The Hare in Social Communication description: "Simple marketing 101: It's not enough to simply \"be on social\", you have to respond and interact to make a truly lasting impression." image: https://info.adaptiveims.com/hs-fs/hub/424801/file-2337473609.png --- 980-275-2253 [info@adaptiveims.com](mailto:info@adaptiveims.com) - [Facebook](https://www.facebook.com/adaptiveims) - [Twitter](https://twitter.com/AdaptiveIMS) - [Google](https://plus.google.com/115321561753968879446/posts) - [RSS](https://info.adaptiveims.com/blog/rss.xml) [![Adaptive](https://info.adaptiveims.com/hs-fs/hubfs/Images-Adaptive-Dec2015/header-logo.png?width=320&name=header-logo.png "Adaptive")](http://www.adaptiveims.com/) - [Home](http://www.adaptiveims.com) - [About](http://www.adaptiveims.com/about-2/) - [Executive Team](http://www.adaptiveims.com/what-we-do/#) - [Patrick Sitkins](http://www.adaptiveims.com/patrick-sitkins/) - [JC](http://www.adaptiveims.com/jc/) - [Testimonials](http://www.adaptiveims.com/adaptive-testimonials/) - [“Brand Aid”](http://www.adaptiveims.com/brandaid/) - [Marketing Expertise](http://www.adaptiveims.com/yeah-were-kind-of-a-big-deal/) - [What We Can Do](http://www.adaptiveims.com/what-we-do/) - [Free Tools](http://www.adaptiveims.com/free-marketing-tools/) - [Blog](https://info.adaptiveims.com/blog) - [Instant Help](http://www.adaptiveims.com/instant-help/) - [Contact](http://www.adaptiveims.com/contact/) # The Chameleon - Adaptive Marketing Ideas For Your Business # The Tortoise vs. The Hare in Social Communication Posted by [JC Costarino](https://info.adaptiveims.com/blog/author/jc-costarino) on Jan 13, 2015 7:30:00 AM ![](https://info.adaptiveims.com/hs-fs/hub/424801/file-1890508041.jpg) Find me on: [Facebook](http://www.facebook.com/jennifer.costarino) [LinkedIn](http://www.linkedin.com/in/jennifercostarino) [Twitter](http://twitter.com/JCostarino) - [Tweet](https://twitter.com/share) ![marketing 101](https://info.adaptiveims.com/hs-fs/hub/424801/file-2337473609.png "marketing 101")Imagine this…you arrive at the airport, with just enough incredibly productive time before your next flight. You head off to your gate, only to receive a call from the airline letting you know your gate moved, so you keep on trekking.  You sit down, plug-in, and hone in on your to-do list.  Fingers flying across the keys, head softly nodding to the ever-present music in your headphones, when BOOM…everything around you goes dark and the dreaded battery low indicator starts flashing again!  This was my experience Friday and needless to say, I was mildly perturbed and it did not help matters that the gate rep was as clueless as the waiting area full of “battery-low” passengers.  Nobody knew anything, so I turned to Twitter to “test” the customer service at Dallas/Fort Worth airport.  Naturally I was skeptical, but imagine my sheer delight when I [**received a tweet back (within 2 minutes or so)**](https://twitter.com/JCostarino/status/553971379255513088) telling me they had no idea what caused the blackout, but they were sending someone to reset the breaker! They even said thanks when I retweeted how responsive they were.  Moments later, I received another call alerting me to the gate change, which I shared with my fellow passengers.  Mind you, all of this communication via Twitter and my cell occurred before the gate rep knew anything. Think knowing about a gate change or reasoning behind a power outage isn’t important?  Imagine if you were trapped in an elevator during that outage…your simple tweet and the responsiveness of the airport would have provided rescue. Obviously DFW excels here, but the **[marketing 101](https://info.adaptiveims.com/blog/topic/pro-tip)** take away for others is clear: it is not enough to simply “be on social”, you have to provide prompt responses to your clients to truly leave a lasting impression. ----------------------------------------- ***In order to be "The Hare", you need tools to help you monitor social conversations & media. Contact us to learn more about our go-to resource to help ourselves and our clients excel on social media.  *** ***[![Contact Us About Adaptive & HubSpot](https://no-cache.hubspot.com/cta/default/424801/c21f756c-18e8-440a-bbe1-a93a057d9093.png)](https://cta-redirect.hubspot.com/cta/redirect/424801/c21f756c-18e8-440a-bbe1-a93a057d9093)*** Topics: [Pro Tip](https://info.adaptiveims.com/blog/topic/pro-tip), [Marketing 101](https://info.adaptiveims.com/blog/topic/marketing-101) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [inbound marketing (29)](https://info.adaptiveims.com/blog/topic/inbound-marketing) - [social media marketing (17)](https://info.adaptiveims.com/blog/topic/social-media-marketing) - [Client Experience (12)](https://info.adaptiveims.com/blog/topic/client-experience) - [Personal Branding (12)](https://info.adaptiveims.com/blog/topic/personal-branding) - [Digital Marketing (11)](https://info.adaptiveims.com/blog/topic/digital-marketing) - [Pro Tip (11)](https://info.adaptiveims.com/blog/topic/pro-tip) - [branding (7)](https://info.adaptiveims.com/blog/topic/branding) - [social media (6)](https://info.adaptiveims.com/blog/topic/social-media) - [Brand Management (5)](https://info.adaptiveims.com/blog/topic/brand-management) - [Insurance Agency Marketing (5)](https://info.adaptiveims.com/blog/topic/insurance-agency-marketing) - [Marketing 101 (5)](https://info.adaptiveims.com/blog/topic/marketing-101) - [Websites (5)](https://info.adaptiveims.com/blog/topic/websites) - [Adaptive News (4)](https://info.adaptiveims.com/blog/topic/adaptive-news) - [Marketing Results (4)](https://info.adaptiveims.com/blog/topic/marketing-results) - [Small Business (4)](https://info.adaptiveims.com/blog/topic/small-business) - [HubSpot (3)](https://info.adaptiveims.com/blog/topic/hubspot) - [Strategic marketing (3)](https://info.adaptiveims.com/blog/topic/strategic-marketing) - [Marketing Automation (2)](https://info.adaptiveims.com/blog/topic/marketing-automation) - [Marketing Optimization (2)](https://info.adaptiveims.com/blog/topic/marketing-optimization) - [Brand Aid (1)](https://info.adaptiveims.com/blog/topic/brand-aid) - [Case Study (1)](https://info.adaptiveims.com/blog/topic/case-study) - [Women in Business (1)](https://info.adaptiveims.com/blog/topic/women-in-business) - [social selling (1)](https://info.adaptiveims.com/blog/topic/social-selling) see all - [Facebook](https://www.facebook.com/adaptiveims) - [Twitter](https://twitter.com/AdaptiveIMS) - [Google](https://plus.google.com/115321561753968879446/posts) - [RSS](https://info.adaptiveims.com/blog/rss.xml) Designed by [Adaptive](http://www.elegantthemes.com) | Powered by [Adaptive](http://www.wordpress.org)