I'll remain objective here, and will in no way make this a political rant.
My sister-in-law sent me this screen shot from GMA this morning. The headline, "IS THE TRUMP BRAND DAMAGED". Her comment to me, "He could use your book".
At first, I laughed. I did not watch the segment, but my assumption is they were speaking about the corporate TRUMP brand. Regardless of your views on 'The Donald' or Hillary, there is no denying that both of their brands have been dragged through the mud - arguably, more so than any election before. Experiencing the Trump brand over the last few months has been interesting, and certainly revealing of his true character. So the questions posed: