The Chameleon - Adaptive Marketing Ideas For Your Business

During the writing of “Brand Aid”, we performed research to get an idea of how c-suite executives behave. We received over 6,000 responses to our survey on buying behaviors. The biggest takeaway from this survey was the fact that 78% of the respondents indicated that they looked up sales people before meeting with them. That’s powerful information! This tells us that your reputation does in fact precede you. What people find, or don’t find, when they look you up begins to form their opinion of you long before you meet with them.

What does it take to build a truly remarkable personal brand?

The concepts around personal branding have gained a lot of momentum recently, and for good reason. Taking control of your reputation before everyone else does is not only good practice, it is essential today. I have the good fortune of being inside the Millennial generation – I just squeaked in! I think this gives me a unique opportunity to understand older generations as well as my peer group. While personal branding is extremely important for seasoned professionals, it is typically a harder sell. The Millennial generation not only understands the importance, but we have the distinct advantage of growing up with technology and the social media aspects of life. While the aforementioned is certainly an advantage, it can also act as a huge hinderance in crafting a strong personal brand.

Another year of great content comes to a close. We, here at Adaptive, worked hard to bring you relevant information that you could use in your own marketing efforts. While some of our posts were a bit silly (like LinkedIn photo fails), they always had a purpose.

We have compiled our most popular posts from 2015. We hope you enjoy (or re-enjoy) them; and we look forward to outdoing ourselves in 2016.

Cheers!

We love doing strategic brand work. Whether it's taking an established brand and updating it, working on personal branding for executives, or creating branding for startups, it energizes us!

2014

I can not believe it has only been 6 months since we launched Adaptive. With all of the energy, sacrifice and investment that went into this, there were a few things that kept us highly motivated.

- Love and support of our families

- Our awesome client base

- Knowing that we were doing things the right way, and producing visible results

As we prepare to look forward to a New Year, I wanted to take a moment and re-visit some of the top branding & inbound marketing blogs of 2014. 

I recently had coffee with a friend to chat through a work problem:  his boss kept showing up to potentially lucrative account pitches in a rumpled suit two sizes too large and Crocs.  We’ve all heard the phrase “put your best foot forward” or “suit up” and unless the industry dictates it, a Crocs-clad foot is certainly not subscribing to those theories.  In today’s virtual society, donning your power suit is no less important, although the application is slightly different:  your social media wears the power suit these days!

In over ten years of working in sales and marketing I have yet to speak with a company that has said something along the lines of: