The Chameleon - Adaptive Marketing Ideas For Your Business

Movember

“Movember (a portmanteau from the Australian-English diminutive word for "moustache", "mo", and "November") is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues, such as prostate cancer and other male cancers, and associated charities. The Movember Foundation runs the Movember charity event, housed at movember.com. The goal of Movember is to "change the face of men's health."[3]

The air is turning cooler, the leaves are beginning to fall (in some places) and now your thoughts may be turning to...PLANNING! Can you believe it? Now that we are deep into Q4, your mind may be looking forward to 2015, and you are hopefully starting your strategic planning process. Before you dive in to your annual and marketing planning, let's address a big topic - your new marketing department. Yes, I said new. 

As I began my own journey of inbound discovery, I absorbed everything around me from books to blogs to white papers to old fashioned face-to-face conversations. While there is a plethora of information out there about inbound marketing covering a multitude of topics, one theme I gravitated towards with great passion is the generational gap, both perceived and actual.

According to the latest Fortune 500 report, only 5% of the top CEOs in place today are women. While this statistic hits home on a visceral level, we only just started Adaptive Inbound Marketing Solutions and striving for the Fortune 500 might be a bit outside our 5-year plan. 28.7%, however, is a statistic closer to my wheelhouse, as it represents the percentage of women-owned small businesses, according to the National Women’s Business Council.

Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the results.

Just as things in the sports world we starting to settle down after the tremendous sendoff of Derek Jeter, we stand once again at a moment in history. Tonight U.S. Soccer fans everywhere say goodbye to "The Captain", Landon Donovan. Donovan will suit up for the U.S. National Team for the last time this evening against Ecuador.

The Inbound Marketing Sales Funnel: Peaking Too Soon?

Any athlete or fan of sports understands the idea of ‘peaking’. This occurs when a team or individual athlete reaches the height of its potential in particular season. There are teams that peak right at the end of the season (we typically call them champions), those that peak too early (sorry A's fans, too soon?), and those that never do. Peaking at the right time can be the difference between hoisting a trophy at the end of the season or watching the game from your couch.

Today, Adaptive Inbound Marketing Solutions, LLC (Adaptive) announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

HARMONY |ˈHÄRMƏNĒ| NOUN (PL. HARMONIES)

the combination of simultaneously sounded musical notes to produce chords and chord progressions having a pleasing effect: four-part harmony in the barbershop style | the note played on the fourth beat anticipates the harmony of the following bar.