Marketing is about people. A good marketer will find out what the company’s customers want, target the right audience, and discover or formulate the benefits that make a product or service unique. If your business, large or small, does not offer something exceptional, you are just selling something that customers can get elsewhere easily. If you want your business to succeed, you must offer something your competition doesn’t.
Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick.
Topics: inbound marketing, Strategic marketing
The air is turning cooler, the leaves are beginning to fall (in some places) and now your thoughts may be turning to...PLANNING! Can you believe it? Now that we are deep into Q4, your mind may be looking forward to 2015, and you are hopefully starting your strategic planning process. Before you dive in to your annual and marketing planning, let's address a big topic - your new marketing department. Yes, I said new.
Topics: Strategic marketing