The Chameleon - Adaptive Marketing Ideas For Your Business

How Your Brand Can Give Thanks Year Round

Posted by JC Costarino on Nov 25, 2014 7:30:00 AM

Since Thanksgiving is quickly approaching, we are hyper focused on giving thanks, but let’s not forget about the important of saying thank you the other 363 days of the year, especially if you are a business.  As a company, you are constantly promoting your product or service through the use of your website, emails, or social media, but just “being on social” or sending emails isn’t enough.  You have to interact, especially when your customers are talking to you or about you.

My pro tip for all you businesses out there: say thank you!! If I like a product or have a great customer service experience, I like to talk about it and share it with my friends and followers.  I am not an extremist so I won’t completely stop using that product or service, but if a company doesn’t tweet back, favorite or otherwise interact with my comment, I will not recommend them, either online or in-person.  However, if a company does interact, I feel like the most important person in the world at that moment in time and I tell everybody! To ensure I am not alone, I spoke with others who agree and actually made purchase decisions recently based on whether or not their social media “family” spoke highly of the company's customer interaction satisfaction.

Saying thank you is not an issue for only small or large businesses, so make sure to say thank you, especially to all your customers who support you for Small Business Saturday, November 29th.

Here are some companies who are doing a great job, so if you have the opportunity to shop with DSW Shoe Warehouse, use the services of Club Alfred when they come to a city near you, or stay in a Kimpton Hotel, rest assured they appreciate you and know how to show it! Here are some examples...






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Topics: Pro Tip