The Chameleon - Adaptive Marketing Ideas For Your Business

Your Brand - Protecting The Fragile Web

Posted by JC Costarino on Nov 6, 2014 9:00:00 AM

We are a society built upon the backs of those who went before us, however the pioneers of today face a much different challenge.  When Lincoln gave the famous Emancipation Proclamation address in September of 1862 announcing the end to slavery, people did not receive a CNN Breaking News alert on their phone or email.  When Susan B. Anthony met Elizabeth Stanton in 1851, she didn’t tweet out to her followers: “.@ECStanton, can’t wait to start the charge towards our right to #rockthevote”.  Citizens across the country heard news of those events days, even weeks later via telegraph or if they were in more populous areas, read about it in their local newsletter.  My point here is only the big news received mention, not the day-to-day activity of the President, nor the poor fashion choice of Ms. Anthony marching in a protest for women’s suffrage.  Today, as we all know, is very different. 

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Topics: Personal Branding

A Branding Tribute to Landon Donovan

Posted by Patrick Sitkins on Oct 20, 2014 8:00:00 AM

Just as things in the sports world we starting to settle down after the tremendous sendoff of Derek Jeter, we stand once again at a moment in history. Tonight U.S. Soccer fans everywhere say goodbye to "The Captain", Landon Donovan. Donovan will suit up for the U.S. National Team for the last time this evening against Ecuador.

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Topics: Personal Branding