The Chameleon - Adaptive Marketing Ideas For Your Business

This is the biggest week of the year in the triathlon world. KONA!

What is Kona? It is the home of The Ironman World Championship. The best triathletes - both pro and amateur - will compete in arguably the hardest single event in one of the most brutal locations. To understand just how tough this race is let's start at the beginning. A triathlon is a single race where you swim, then bike, and then run. The distances range from a "Sprint" all the way up to the "Iron" distance. An Ironman consists of:

• 2.4 mile swim
• 112 mile bike
• 26.2 mile run

Without stopping! Now imagine traveling 140.6 miles under your own power in one of the hottest, most humid, and windiest places on earth. Boom - that's Kona. This is not the best spectator sport, especially if you aren't a triathlete yourself. It's looooonnnnggggggg. Most of the pros finish around 9 hours, where mere mortals average about 12 hours. 

Chances are, your marketing & sales activity are 'ok'. People aren't busting down your doors to do business with you, but things are going 'ok'. You probably have some basic necessities like a website, social media and other outreach methods like email marketing. But, is 'ok' really 'ok'?

Groundhog Day is once again upon us. If you live in the Northeast, my guess is that you are hoping Punxsutawney Phil predicts an early Spring. Whether you believe in Phil's magical powers or not, Groundhog Day is a symbol of folklore in American culture. Not only has this tradition been carried on for over 100 years, it also inspires popular culture.

Ahhhh, 2016 is here. A time of renewal. A time to hit the reset button. A time to finally "get down to business", and accomplish the goals you've been wanting for so long.